Well, it is everyone’s favorite sexy dress brand.

By Tara Gonzalez
Updated Mar 02, 2020 @ 4:00 pm
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I’ll be the first to admit I’m not necessarily a Kelly Ripa connoisseur. But even I know the women’s closet looks like the inside of a Reformation store. She wore a dress from the brand on her 49th Birthday and has since worn Ref, as the kids call it, on multiple occasions on her talk show.

Apparently Ripa still feels like she is 23 but her daughter “helpfully reminds her” that she isn’t. Well if I was Ripa I’d “helpfully remind” my daughter that most 23-year-olds wish they owned nearly as many Reformation dresses as I do and that I definitely look better in them, too.

The brand has been worn by so many celebrities it almost feels like a right of passage. Are you really famous if you haven’t worn a floral wrap dress by Reformation? The hundreds of paparazzi photos point to no. Taylor Swift and Kendall Jenner agree, I’m sure. A Reformation dress is like a Hollywood Star except it’ll get way more likes on Instagram.

Reformation is so popular because its dresses are sexy but subtle. You can easily wear them to your office or to a wedding. Most recently, Ripa wore Reformation’s Carmelina gatherned silk-satin midi dress, whose forest-green color provides a nice alternative to last season’s very slime-y neon green. But with only twenty days left until spring, this is definitely not the last Kelly Ripa-Reformation spotting. If anything, this might just be the beginning, and it doesn’t take a Ripa expert to know that.

Shop Reformation on Nordstrom below.

Reformation Carmelina Gathered Silk-satin Midi Dress

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Shop now: $298; thereformation.com

Reformation Nikita Midi Dress

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Shop now: $248; nordstrom.com

Reformation Libra Long Sleeve Minidress

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Shop now: $128; nordstrom.com

Reformation Crimini Slipdress

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Shop now: $128; nordstrom.com

Reformation Gavin Dress

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Shop now: $218; nordstrom.com

Reformation Beechwood Midi Dress

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Shop now: $248; nordstrom.com

Reformation Gemstone Sleeveless Midi Dress

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Shop now: $218; nordstrom.com

Reformation Cassi Sheath Dress

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Shop now: $148; nordstrom.com

Reformation Joy Floral Open Back Long Sleeve Dress

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Shop now: $149 (Originally $248); nordstrom.com