The collaboration will involve "modern, elevated basics for men, women and kids at accessible price points."

By Isabel Jones
Jun 26, 2020 @ 11:07 am
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Yeezy? At the mall? Adjacent to $14 T-shirts and bootcut jeans? You better believe it.

Gap announced on Friday that Kanye West’s Yeezy brand is collaborating with the company for a Yeezy Gap line set to launch in-store and online in 2021.

According to a Gap press release, West’s collaboration will involve "modern, elevated basics for men, women and kids at accessible price points."

Courtesy

West shared what appears to be a campaign image on Twitter this morning with the hashtag #WESTDAYEVER.

As you may recall, West has a long history with Gap. The rapper and designer worked at one of the company’s retail stores in Chicago as a teen, and has since spoken highly of the brand, declaring his desire to be “the Steve Jobs of the Gap” in 2015. 

The New York Times reported that Gap’s deal with West is for 10 years, beginning this month, with the opportunity to renew after 5 years, at which point the company hopes the line will be making $1 billion in sales per year.