Everyone Always Asks Me If This Bag Is Designer but It's Just $36 on Amazon
At this point, people buying investment bags during the end of the world is old news. We've written about the phenomena (and may or may not have decided to start saving up for one as well). And now that celebrities have started styling expensive designer bags with Ugg boots, we know business-bathroom chic is officially a thing.
Even though months have passed, we still can't help but want to hop on some good bag trends. What else are we going to wear to drink wine in our living room with our roommates for the thousandth day in a row? Then again, while trends are always fun, it's always a bit hard to rationalize buying into one when you don't know if it will stand the test of time. That's where JW PEI, the best bag brand you haven't heard of yet, comes in.
The bag brand is made in Los Angeles with vegan materials and was founded by a husband and wife duo whose dream was to make fashion more accessible. JW PEI's bag brand does exactly that by offering the trendiest colors, silhouettes and styles you've seen all of the supermodels carrying for well under $50. Amazon carries a couple of the brand's best offerings, and you can get them right now with Prime shipping.
Shop now: $46; amazon.com
If you love Bottega Veneta, then you'll love JW Pei's Gabbi bag. It looks like a delicious croissant slathered in purple icing. It's got the same half-moon shape of the Bottega Intrecciato Jodie Bag (including texture that's reminiscent of the pillow bag craze). At the very least, it's unique enough that plenty of people will ask you where you got it — and chances are, they'll ask you if it's designer. At least that's what happens every time I carry the brand's popular Rantan bag that retails for $100. I fell in love with the shape instantly and own the bag in a lime green color. Because I'm extra, I also got the tiny version of the same exact bag for $59 and often attach it to the OG for drama.
I'm always hesitant to share the brand because it's still a very under-the-radar brand that feels like a fashion insider secret. But some secrets are too good not to share.
Shop now: $99; jwpei.com
Right now the brand is having a major sale on its site and in its Amazon storefront. If you've been lusting after a ByFar shoulder bag, JW PEI's 90s shoulder bag could be the perfect affordable alternative.. ByFar's famous Rachel bag retails for over $400, but JW PEI's shoulder bag is just $36, and still looks exactly like something Kaia Gerber would wear.. If that's not a steal, then we're not sure what is.
There's also the top handle crossbody that reminds us of a classic Chloe bag for just $49 and the small square crocodile purse for $50. So while we're not necessarily saying you don't need an expensive luxury bag, we are saying you need more than a couple of JW PEI bags to round out your wardrobe. What else is there to do right now, anyway?
Shop the under-the-radar bag brand fashion insiders are obsessed with, below.