This Cocoon Cardigan Can't Stop Selling Out — and We Just Landed You an Exclusive Discount
Maya Rudolph and Emily Spivey truly said it best when they cast the phrase "sweater weather" in gold with their beloved 2007 Saturday Night Live skit. It's a phrase we love to utter (say "sweater weather" five times fast), and moreso, a season we look forward to all year. Some people look forward to sweater weather so much, they've caused one sweater in particular to sell out five times in the 18 months since its launch.
Jenni Kayne's Cocoon Cardigan is a runaway hit among the shoulder-season-loving crowd and beyond. In the Cocoon Sweater's short life, it's collected a multitude of impressive accolades: Beyond totally selling out approximately once every quarter, it's sold 27,000 units (and counting), received 450 five-star reviews, and earned the top spot as the brand's number-one product of 2020 and 2021.
One reason the cozy knit is so popular is because it comes in a variety of textures, colors, and fabrics that make it resonate with all different tastes; from cable knit to ribbed, alpaca to cashmere, and all the muted, fall-centric colors you could dream of. With an oversized fit, V-neckline, and four front buttons, the slubby knit will compete with your favorite blanket as the item you'll want to curl up on the couch in.
Cashmere Cocoon Cardigan, Charcoal
Beyond being ridiculously comfortable, reviewers say the cardigan is actually super cute and pairs outstandingly with their other clothes, insisting it's "perfect to dress up or down." "I LOVE THIS SWEATER," writes one customer of the oversized knit. "Elevates any outfit and even though it runs big, it is still classic and elegant. Makes me feel like I'm wrapped up in a cloud."
Once they've discovered the power of the Cocoon Cardigan, Jenni Kayne shoppers often come back for seconds, thirds, and even fourths, opting for new colors and knits each time to keep things fresh. "Love this option," writes one shopper of the Cashmere Cocoon Cardigan in charcoal. "This is my fourth color and I'm glad I got a darker option that hides dog hair a little easier than black!"
"I own several in different colors," writes another reviewer about the same style. "Really like the charcoal color. Works with everything."
The cardigan might seem pricey at first, especially compared to fast-fashion versions that don't even come close to the level of quality found in the Cocoon Cardigan, but shoppers swear it's worth every penny. Per one: "I have to admit, I've been eyeing this sweater for almost a year and finally took the plunge. Wish I had done it sooner!"
In case you still need convincing, we've secured an exclusive discount just for first-time InStyle shoppers to make it even more worth your while. Simply add the code JKSUMMER15 at checkout to unlock 15 percent off your purchase — you'll thank us later.
If we know anything about the Cocoon Cardigan, it's that it's bound to sell out. Shop the best-selling style customers are buying by the armful while you still can.
Cable Cocoon Cardigan, Grey
Cashmere Cocoon Cardigan, Oatmeal
Shop now: $445; jennikayne.com
Cotton Cocoon Cardigan, Sage
Shop now: $345; jennikayne.com