The post even prompted a response from Chrissy Teigen.

By Kimberly Truong
Updated Nov 05, 2020 @ 9:17 am

UPDATE: In a statement, a Gap spokesperson said, “From the start we have been a brand that bridges the gap between individuals, cultures and generations. The intention of our social media post, that featured a red and blue hoodie, was to show the power of unity. It was just too soon for this message. We remain optimistic that our country will come together to drive positive change for all.”

Tweeting amid an unprecedentedly divisive election is not for the faint of heart, as Gap found out the day after Election Day.

On Wednesday morning, the Gap Twitter account tweeted a gif of a half-blue, half red zip-up hoodie with a Gap label on it, being zipped open. "The one thing we know, is together, we can move forward," the account tweeted, adding a blue heart emoji and a red heart emoji.

Gap Embed

The hoodie featured in the tweet doesn't appear to be one that Gap actually sells, but the attempt at both-sides-ism was met with immediate criticism. In a time when everyone is anxiously waiting — in the middle of a worsening pandemic — for the results of an election while the president tweets false claims about said election, the brand's call for unity fell flat.

Two hours later, the account deleted the tweet and has yet to address it publicly. Gap has yet to respond to InStyle's request for comment, though New York Times business reporter Sapna Maheshwari tweeted that the company confirmed the hoodie in the tweet was not one that was actually for sale.