See which companies are donating proceeds, making supplies, and continuing to pay employees.

By Samantha Sutton
Updated Mar 28, 2020 @ 3:30 pm
How Your Favorite Fashion Brands Are Helping Out During the Coronavirus Pandemic
Credit: Miguel Medina/Getty Images

As people continue to take proper precautions to stop the spread of COVID-19, businesses have seen some major shakeups. Employees are working from home, events are being canceled and postponed (the Olympics included), and, when it comes to the fashion industry, brands are pivoting focus. Instead of creating glamorous red carpet gowns, some are making protective masks. Instead of cashing in on sales, a handful are donating proceeds to charity.

Following in the footsteps of luxury and beauty brands, some of the companies you love to shop are dedicating time and money to helping out during the coronavirus pandemic. See what some of our favorites have been up to, ahead, and be sure to check back — the list, thankfully, grows every day.

Donating Proceeds and Clothing

  • DKNY — Released an Essential Tee where the net proceeds will benefit the NYC Mayor's Covid-19 Emergency Relief Fund
  • Olivela — Donating 20% of proceeds of every purchase for families in need through #SAVEWITHSTORIES, a program by Save the Children and No Kid Hungry. This includes 7,000+ essential supplies including snacks and books to kids impacted by school closures.
  • Gabriel & Co. is donating 100% of proceeds from the 91>19 Bracelet to Jewelers For Children.
  • LOVE Binetti is donating 10% of online purchases to Feeding America.
  • Cult Gaia — Donating 10% of sales to No Kid Hungry.
  • Paige — Donating 20% of all profits to St. Vincent Meals on Wheels.
  • Khaite— Along with a $10,000 donation, 10% sales for 30 days will go to Baby2Baby.
  • SKIMS — Donating 20% of profits from the Cotton Collection restock to Baby2Baby's COVID-19 Emergency Response Program.
  • Draper JamesGiving free dresses to a select number of teachers across the country through the “Draper James Teachers” initiative.
  • Tanya Taylor — Donating 10% of all sales to The Kids In Need Foundation.
  • Jennifer Meyer — Through the end of March, 20% of sales will go directly to Baby2Baby.
  • Freda Salvador $5 from every sale will go to Feeding America.
  • Alejandra Alonso Rojas — Through May 30th, 30% of proceeds will be split between God's Love We Deliver and No Kid Hungry.
  • Kendra Scott 50% of proceeds from the Everlyne Bracelets will directly support the Feeding America network of food banks.
  • Ably Apparel— For every purchase, the brand will donate an item to front-line first responders with its Get One, Give One program.​​​​​​
  • Adinas Jewels — Donating 5% of all sales to the COVID-19 Response Fund.
  • NYDJ — Donating 10% of all proceeds to the United Way Worldwide COVID-19 Community Response and Recovery Fund.
  • Saks Fifth Avenue — Has committed to donating $600K to support COVID-19 relief efforts, including providing support for the New York Presbyterian COVID-19 Patient Care Fund, Bring Change to Mind, and Girls Inc.
  • Proenza Schouler— Donating 10% of net sales to Citymeals on Wheels.
  • Aritzia — All of Aritizia's profits during this time will go to the Aritzia Community™ Relief Fund to support employees and their families.
  • Self-Portrait— Donating 10% of all sales for the month of April to the National Emergencies Trust.
  • Kenneth Cole — Donating 20% of net sales to the COVID-19 Solidarity Response Fund.
  • Mr. Larkin — Donating 10% of all sales from the spring '20 collection to Kids' Meals Inc. in Houston and Houston Food Bank.
  • Pangaia — For every post/tip/hashtag, $1 will be donated to Doctors Without Borders.
  • Stoney Clover Lane — Donating 10% of online sales to Baby2Baby.
  • Coco Shop — Donating 20% of proceeds to Feeding America.​​​​​​
  • Bagtazo — Donating 20% of proceeds to No Kid Hungry.
  • Loup — 15% of proceeds to Meals on Wheels.
  • Viva Aviva — 20% of proceeds to Food Bank of NY.
  • Edie Parker — Donating 15% of all sales to No Kid Hungry, City Meals, and Feeding America.
  • TAI Jewelry — Donating 20% of all sales from March to Feeding America.
  • Nomasei — Donating 10% of proceeds to the Italian Red Cross (5%) and the French Hospital Association (5%).
  • Everlane — All profits from its 100% Human collection are being donated to Feeding America’s COVID-19 Response Fund.
  • SVNR — Donating 50% of web sales to Meals on Wheels.
  • Sézane — Donating 10% of all web sales to the emergency aid fund set up for the foundation of French hospitals.
  • Pronovias — Offering wedding dresses to hospital-employed brides-to-be, available until Aug. 31, 2020.
  • Modern Citizen$10 from every order $150+ will be donated to Feeding America’s COVID-19 Response Fund. Modern Citizen will then match each donation with an extra $10, creating a total contribution of $20.
  • Labucq— Donating 10% of all sales to two Milan-based hospitals, Cremona, and Niguarda, via their GoFundMe pages.
  • Nicole Miller10% of sales will go to Global Giving to support efforts in the fight against COVID-19.
  • Rhode5% of all purchases will be donated to Meals on Wheels.
  • Revel Rey— Donating 15% of proceeds to Good360.
  • Gap— Donating $1 million to non-profit organizations that support underserved families.
  • WeWoreWhat — Donated 30K of sales from its recent swim release to the Food Bank, as well as produced 5,000 masks to be distributed across the New York area through the Help Mask A Hero NY organization.
  • GREATS — Donating $15 from every order to City Harvest.
  • Michael Stars — Donating 20% of all sales from the One-Size tee collection to One Fair Wage, and is committing to a donation of $10,000.
  • Vince— Organizing a charity auction for the week of April 6, where 100% of proceeds will be donated to Meals On Wheels and God’s Love We Deliver.
  • Fleur du Mal — Donating 10% of proceeds to NYC Health + Hospitals.
  • Kate Spade — The Kate Spade New York Foundation will be donating $100,000 to Crisis Text Line.

Making Masks and Other Needed Supplies

  • CrocsDonating a free pair of shoeswith free shipping — to healthcare workers on the frontlines of COVID-19.​​​​
  • La Perla — Donated 10,000 masks to the Municipality of Bologna.
  • Theory — Along with its parent company, Fast Retailing, the brand is donating ten million masks to high-priority medical facilities around the world.
  • Christian Siriano — Creating and donating protective masks to health care workers.
  • Inditex — The Spain-based company that owns Zara announced via statement that it would make protective masks for masks for patients and medical workers alike.
  • Onzie— Using recycled material to create hand-made masks, which will be donated to local Los Angeles hospitals.
  • Nordstrom— Teamed up with Kaas Tailored to have members of the Nordstrom Alterations teams in Washington, Oregon, Texas and California sew more than 100,000 masks, to be distributed to Providence Health & Services.
  • Jockey — Supplying health care workers on the front lines with Tier 3 Isolation Gowns.
  • Keds — Asking people to nominate women in their lives "helping to hold our communities together" in order for them to receive a free pair of shoes.
  • Brandon Maxwell — Making personal protective equiptment, starting with gowns.
  • Hanes — Currently shifting the focus of some fascilities in order to produce medical masks.
  • AllbirdsDonating shoes to healtcare workers and those working on the frontlines fighting Covid-19.
  • Prabal Gurung — Working in partnership with New York's Governor Cuomo and local hospitals to create regulated PPE for medical workers and first responders.
  • Rachel Comey — Sharing tutorials on how to make face masks.
  • Los Angeles Apparel — Making surgical face masks and hospital gowns.
  • Giovanna — Founder Leonora Arslani is making face masks at home, which will then be donated to Masks4Medicine.
  • Gap Inc. — Gap Inc. (which includes the Gap, Old Navy, Athleta, Banana Republic, Intermix, Hill City and Janie and Jack brands) is using its resources to make masks, gowns and scrubs for healthcare workers on the frontlines.
  • RAILS — Donating 10,000 medical grade and FDA-approved KN95 masks to hospitals across Los Angeles, San Francisco, New York, New Orleans, Atlanta, Detroit and more.
  • Karla Colletto — Working towards producing personal protective equipment for those on the COVID-19 frontlines.
  • Michael Costello — Making protective, non-surgical-grade face masks.
  • Kelsey Randall — Sharing tutorials on how to make face masks and donating their own to those who need them. The first batch was given to a team of medics at the border.
  • Neiman MarcusWorking with JOANN stores to produce masks, gowns, and scrubs for frontline healthcare workers.
  • Eileen Fisher — Creating personal protective equipment for healthcare workers.
  • Lafayette 148 — Creating surgical gowns in partnership with the Economic Development Corporation and The Brooklyn Navy Yard.
  • Carolina Herrera — Producing hospital gowns and masks for sanitary personnel and food manufacturers.
  • Calzedonia Group — Has converted a number of its plants to the production of medical masks and gowns.
  • Nanushka — Has secured the production of several thousand medical-grade masks and protective garments to be donated to health authorities in Hungary, as well as creating civilian-appropriate masks produced in their own atelier.
  • Vera Bradley — converted sewing operations in its distribution facility and is leveraging its supplier relationships in order to donate masks, scrubs, and healthcare items.
  • UNIQLO — The brand's parent company, Fast Retailing, has enlisted the help of its manufacturing partners in China to procure approximately 10 million protective masks to be donated to high-priority medical facilities around the world.

Closing Stores But Still Paying Their Workers

  • Kohl's — With plans to reopen on April 1, the company will be providing pay for employees for a 2-week period.
  • Pandora Jewelry — Will continue with normal, scheduled base pay for at least eight weeks while staff is at home.
  • Lululemon — Employees will continue to be paid for all the hours they were scheduled to work.
  • Nike — A spokesperson confirmed to CNBC that, although stores are closed, workers will still be paid in full during this time off.
  • Adidas — According to Footwear News, employees will still be paid for all hours they were scheduled to work. The same goes for Reebok, which is part of the same company.
  • Levi's — Store staff will be paid as scheduled.
  • Gap Inc.— Impacted store employees will still be paid and have benefits during a two-week period.
  • H&M— Will support impacted employees with two weeks of pay.
  • Madewell — Initial plans listed March 28 as the final day of store closures, and the company will continue to pay employees through this period.
  • TJX Companies — Employees who work at TJMaxx, Marshalls, and HomeGoods stores, as well as in distribution and offices, will be paid for two weeks during the closure.
  • Rent the Runway — While stores are closed, employees will continue to be paid for their usual part-time or full-time scheduled hours.
  • Tapestry Inc. — The company that owns Coach, Kate Spade and Stuart Weitzman will continue to pay impacted employees and give them benefits until March 27, which was meant to be the final day of closures.
  • Ascena Retail Group Inc. — This company owns Ann Taylor, LOFT, Lou & Grey, Lane Bryant, Cacique, Catherines, and Justice. During the temporary closure period, store employees will be compensated for their scheduled shifts.
  • DSW — Emergency pay will be enacted in order to compensate store employees for their scheduled shifts.
  • Allbirds — Plans to keep stores closed until March 27. Until then, all store employees will continue to be paid and receive benefits.
  • Deckers Brands — Retail employees will continue to receive pay and benefits during the temporary closure period, lasting until March 31. The company owns Ugg, Hoka One, Teva,Koolaburra, and Sanuk.
  • Neiman Marcus — Employees will continue to be paid during the two-week closure period.
  • J.Crew — According to a statement from the brand's CEO, store employees will be paid during the closure, lasting until March 28.
  • Cuyana — Employees will be compensated for their scheduled shifts.
  • Rothy's — Retail employees will continue to be paid through March 31.
  • Macy’s — According to a statement, stores will remain closed through March 31. During that time, employees will continue to be paid and receive benefits.
  • Nordstrom — Store employees will be paid and given benefits during the two-week closure period. They will also have access to additional resources.
  • American Eagle Outfitters — Throughout the closure lasting until March 27, store employees will be paid. The company will also work to get associates access to medical testing, should they need it.
  • Bloomingdales — Store associates will be paid throughout the closure period, lasting until March 31.
  • Ralph Lauren — While stores are temporarily closed, employees will still be paid.
  • L.L. Bean — After closing all U.S. retail locations until March 29, the company promised to pay and provide benefits to all store employees.
  • Reformation — While remain closed, the company will compensate employees for as long as it possibly can.

The coronavirus pandemic is unfolding in real time, and guidelines change by the minute. We promise to give you the latest information at time of publishing, but please refer to the CDC and WHO for updates.