Everlane’s Most Exclusive Collection Just Dropped — But Only 300 People From the Massive Waitlist Can Shop It
Welcome to Everlane Launch Watch, where you’ll find all the information you need on the latest collections and product releases from the brand we can’t help but love.
Everything Everlane releases is basically fashion gold. Virtually all of our style icons from Meghan Markle and Angelina Jolie, to Gigi Hadid and Sienna Miller count themselves as fans of the affordable brand. With some of the most wearable basics clocking in under $100, we completely respect the hype.
Last week, we shared the titillating news of an upcoming Everlane launch that would be so exclusive, only 300 people would be able to shop it — and only if they signed up for the collection’s waitlist.
We hope you got the memo in time, because as of 9:30 a.m. this morning, waitlist members can finally make their mad dashes towards the collection’s landing page, Denim Drops. ‘Edition 1: The Match Set’, as the first capsule is called, includes a cropped denim jacket and a straight leg jean in Rust and Pale Pink.
If you signed up to shop this collection when it was first announced last week, check your email, then head to the site now and make your purchase quickly, because this limited collection is guaranteed to sell out in a matter of hours.
Past waitlists for the brand have reached incredibly high figures like 12,000 for its work pants, 28,000 for its comfortable heels, and 38,000 for its ReNew puffer (see more on that below). With those numbers in mind, we can imagine the competition for this extremely limited run is going to be fierce.
Keep scrolling to see Everlane's earlier releases, like the high-cut undies and bralettes, which we review below.
Everlane Just Launched Its Best Bralettes and Underwear Yet
When Everlane first launched intimates, it inspired a waitlist of 30,000 people eager to shop its brand new underwear, bras, and bodysuits. And the hype has persisted, earning its cotton undergarments rave reviews and high-ranking spots on best-of lists.
Today, our favorite direct-to-consumer clothing brand just upped its game with three new intimates styles that might be even better than the first batch.
High-cut briefs, and two wire-free bra styles — the bralette and the triangle bralette — just touched down on the brand’s site. Both bralettes cost $24 and are available in Light Blue, White, Heather Grey, Pale Pink, and Black, and the briefs (for sale in the same color range) are only $12.
The underwear in particular is an exciting addition to Everlane’s growing stable of unbeatable basics. The high-cut leg lends Parisian sensibility that’s extremely wearable but also subtly sexy in a ‘90s way. And the mid-rise sits beautifully underneath our high-waisted jeans without bunching, digging, or shifting around as we move.
All three styles are made with impossibly soft organic cotton that’s highly breathable and addictively comfortable.
Shop the three new arrivals below, and see all of Everlane’s basics on the site.
The High-Rise Bikini
To buy: $12; everlane.com
The Triangle Bralette
To buy: $24; everlane.com
To buy: $24; everlane.com
Keep scrolling to see Everlane's earlier releases, like the alpaca sweater, which we review below.
Almost 20,000 People Signed Up to Get Everlane’s Better-Than-Cashmere Sweater
Close on the heels of its most recent ReNew collection launch — a totally virgin plastic-free line of outerwear — Everlane has just released an environmentally-conscious product that’s cozy, luxurious, and ethically sound.
The Oversized Alpaca Crew is the brand’s most buttery soft knit yet and it’s miraculously only $95. How do they do it? Alpaca wool, which is shorn from the Peru-native animal and twisted into loose yarns, is one of the softest materials available for use in apparel and home goods. The extra-long individual fibers have fewer ends that poke into your skin for an ultra-soft feeling, and the high lanolin content provides excellent warmth.
We’re huge fans of this fabric and not just because we’re suckers for comfort. Alpaca wool is more sustainable than its closest relative, cashmere. Alpaca farms have a much lower environmental impact than cashmere-producing facilities — so you can feel good wearing it in more ways than one.
Everlane’s first foray into the material is a sweater that comes in six gorgeous fall shades, and at $95 costs $5 less than its cashmere sweater. Try the impossibly soft fabric for yourself in Tang, Heather Grey, Heather Blue, Charcoal, Cool Pink, or Black.
Keep scrolling to see Everlane's earlier releases, like the ReNew Puffy Puff jacket, which we review below.
We Tried the Puffer Coat With the 38,000-Person Waitlist from Everlane’s Most Important Collection Yet
Everyone’s favorite brand, Everlane, which is known for its longstanding commitment to transparency, can now add sustainability to its list of virtues. According to a press release sent out late last week, the brand has pledged to go completely virgin plastic-free by 2021. What this means, essentially, is that any plastic used in their products, packaging, stores, and even in their offices, will be exclusively sourced from recycled materials.
To kick off this ambitious commitment, Everlane has launched its first line using entirely post-consumer plastic, called ReNew. This eight-piece collection consists of snuggly fleece pullovers, puffers of varying lengths, and a parka, all of which contribute to keeping plastic waste from polluting the oceans. Even the polybags they are shipped in are made from recycled materials.
Ahead of the launch, InStyle got to test out one of the most exciting pieces from the collection: the Puffy Puff ($160; everlane.com). This boxy, plush puffer jacket comes in four on-brand colors — black, lavender, mustard gold, and surplus (a rich army green) — and is made completely of recycled materials. In fact, each of these jackets renews 32 plastic bottles, to be exact.
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The fabric is incredibly soft to the touch. The matching inner and outer fabric is thin, even a little crepey, but feels heavenly on your skin and is perfectly comfortable to wear over a short sleeved or sleeveless top.
It’s hard to say how, exactly (possibly witchcraft?) but this ultra-light, yet satisfyingly poofy jacket manages to keep you warm when you’re out in the cold, and at a comfortable temperature when you have it on indoors. In New York, where InStyle is located, it’s always a struggle to find outerwear that won’t suffocate you on your morning subway commute, but leave it to Everlane to crack the code.
The Puffy Puff is not only fun to say, it’s also a pleasure to wear. It’s easy for a puffer coat to be cumbersome and restrictive, but this marshmallow-y jacket allows for a full range of motion, plus includes smart design details like angled pockets and a non-intrusive hood.
Around the offices, it was an instant hit. Lifestyle e-commerce editor, Madison Alcedo, says, “I loved the fact that it was so lightweight compared to other puffer jackets. The material is also super soft, and it basically felt like I was bundled in a cloud.”
Everlane’s goals are lofty, and the figures are quite impressive. By redirecting the course of plastic waste from landfills to chic, affordable clothes through its ReNew initiative, the brand plans to recycle 100 million plastic bottles over the next five years. To us, the choice is obvious: ugly, Earth-ruining plastic waste or a cute and comfortable puffer coat just in time for fall?