A major fashion move for the actress.

By Alyssa Hardy
Jun 17, 2020 @ 7:55 am
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Emma Watson has been named to the board of directors at Kering, Bloomberg reports. The Harry Potter actress will sit on the sustainability committee that oversees major luxury brands including Alexander McQueen, Gucci, Bottega Veneta, and Saint Laurent.

Watson has long been an advocate for sustainability in the fashion industry. Over the last several years she's worn recycled gowns on the red carpet of major events to promote ethical choices and she's been a supporter of Good On You, an app that evaluates the impact a brand has on the environment. In an interview with Vogue last year she explained her passion for ethical style. “We’re often asked not what we are wearing but ‘who’,” she said. “It’s as if the ideas behind the clothes – the label, the designer, the collection – have more meaning than the garment itself. There’s a bigger story to be told about the conditions in which our clothes are made, the resources that have been used, and the impact they’ve had on communities."

Her appointment at Kering comes at a time when the fashion industry needs to make some major changes. Not only has the mistreatment of garment workers been brought to the forefront during the COVID-19 pandemic, the glaring lack of diversity that leads to unethical practices has also been spotlighted during the Black Lives Matter movement. It seems likely that Watson will try to help shift the brands she's working with to make less of an impact on people and the planet.

Watson's appointment at Kering coincided with two other members, Tidjane Thiam, former CEO of Credit Suisse Group and Jean Liu, the president of Didi Chuxin.