That Bra Brand Your Cool Friend Always Raves About Is Having a Rare Sale

Save up to 49 percent on bras, underwear, and swimsuits.

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A Cuup bra is one of those products that elicits a very specific reaction from those who know about them. The first time I brought up the brand with a friend who had recently purchased one, she squealed with delight. Then she lifted up her top to show me how amazing The Balconette style looked and proceeded to rave about its ability to be equal parts sexy and comfortable — think the Nicholas Braun of bras.

I was sold and quickly ordered one for myself. It wasn't long before I was also ripping off my clothes to show off my bra for the sake of product research. Now that I'd found a bra that ticked all the boxes (fits well, looks good, is comfortable), I needed everyone to know about it.

The only negative remark I can make about the brand is that it's collection of bras, underwear, and swimwear are a bit pricey and rarely go on sale. However, that's not a problem today. Thanks to a Cyber Monday sale, you can save up to 49 percent on Cuup's brag-worthy undergarments and swimsuits.

A variety styles, like a mesh bra called The Plunge and a classic thong, are available in different colors and patterns. And while the idea of slipping into a bikini may be the last thing on your mind right now, this is a great time to stock up on Cuup's minimalist swimwear. Supportive tops are going for $60 (instead of the usual $98), and bottoms are nearly half off.

The discounted pieces make a satisfying treat for yourself and would also be a great present for someone special this holiday season. But if you're hoping to get your hands on the brand's beloved products while prices are low, you'll have to shop quickly. Some sizes are selling out fast, and the sale won't last much longer. Scroll down to start shopping right now.

The Balconette

Cuup Sale
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Shop now: $50 (Originally $68); shopcuup.com

The Highwaist

Cuup Sale
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Shop now: $10 (Originally $18); shopcuup.com

The Triangle

Cuup Sale
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Shop now: $50 (Originally $68); shopcuup.com

The Tap

Cuup Sale
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Shop now: $15 (Originally $24); shopcuup.com

The Plunge

Cuup Sale
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Shop now: $50 (Originally $68); shopcuup.com

The Thong

Cuup Sale
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Shop now: $10 (Originally $18); shopcuup.com

The Plunge (Swim)

Cuup Sale
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Shop now: $60 (Originally $98); shopcuup.com

The Tap (Swim)

Cuup Sale
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Shop now: $35 (Originally $68); shopcuup.com

The Scoop (Swim)

Cuup Sale
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Shop now: $60 (Originally $98); shopcuup.com

The Highwaist (Swim)

Cuup Sale
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Shop now: $35 (Originally $68); shopcuup.com

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