The Curve Industry Is Booming and Making a Huge Impact in Fashion
We're coming off of one the most inclusive New York Fashion Weeks we've ever seen. Torrid and Addition Elle both premiered collections at Skylight Clarkson to a huge celebrity turnout. Danielle Brooks, Priscilla Ono, and Ashley Nell Tipton—just to name a few—were all in attendance. And for the first time, the annual convention theCURVYCon, coincided with fashion's bi-annual extravaganza.
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We couldn't be more pleased as curve models are becoming supermodels in their own right: Ashley Graham, Precious Lee, Hunter McGrady, Marquita Pring, Sabina Karlsson, Candice Huffine, and a bevy of other beauties not only walked the runway for curve brands but inclusive big names like Prabal Gurung, Christian Siriano, and Michael Kors Collection.
So what's next? There's and emergence of new brands like Gabi Gregg and Nicolette Mason's Premme and much needed growth and necessity in clothing rentals like Gwynnie Bee (we've tried them and they're awesome, carrying cool brands like Rachel Rachel Roy and City Chic).
And, of course, with a more abundant array of clothes to try, there's a need for more fresh faces to model. Popular curve brands Universal Standard, Torrid, and Ashley Stewart are all looking to find the next face in curve modeling. Each brand has scoured the country in search of the next "It girl" and have held fashion shows, (10 of Torrid's finalists walked the catwalk this NYFW), modeling competitions, and celeb hosted events to help usher in a new crop of girls.
So if what we've been seeing over the past week is any indication of where the curve industry is going, it's looking pretty good!