Who knew a train delay could look so chic? Coach, that’s who. For their latest Fall 2017 ad campaign, the New York City based fashion brand invites us along for a Brooklyn-bound subway ride wherein a group of model cool kids pass time in an empty car. There’s some cat-walking. There’s some posing. There’s even some acrobatic pole dancing (see below for film). If there’s only one thing to take away from this campaign, it’s that your morning commute could be way cuter (you just need some patchwork denim, prairie girl dresses, and some pals willing to engage in an impromptu dance-off battle on a moving train).
And no, this isn’t deja vu. It was just last week that Coach released a first look at their fall 2017 campaign—you might have seen it. (If not, does Selena Gomez starring as a downright ‘70s babe in the back of a 1976 Plymoud Fury sound familiar to you?) This time around, Coach has released the ad campaign in full; shot by Steven Meisel and starring models Imari Karanja, He Cong, Kiki Willems, Faretta, Hiandra Martinez, and Oscar Kindelan. Scroll through to see the vintage-inspired Coach 1941 Fall 2017 campaign depicting what a release describes as “the romance of the great American outdoors with early New York hip-hop.”