This Denim Brand You Forgot About Is Making an Unexpected Comeback
Ed Hardy, Von Dutch, Baby Phat ... all labels that today's kids may never understand. But True Religion, on the other hand, just might be one of the few trendy brands from the early 2000s that could grab their attention. They've definitely grabbed ours, thanks to the latest ad campaign.
The brand cleverly teamed up with Bella Hadid. And just like many stylish celebrities, we consider her a North Star that always leads us to the next big trend.
Throughout the imagery, you'll find Hadid in the backseat of a car and what looks like an empty warehouse wearing True Religion T-shirts and jeans.
"A quintessential, confident LA girl with roots at home and abroad, Bella's voice was not only an inspiration, but an integral part in imagining this campaign, envisioning the brand through her eyes for the next generation of True Religion fans," the brand explains in a press statement.
VIDEO: Bella Hadid Says Her No-Smiling Era Is Over
It looks like this is just the beginning of a new era for True Religion. Grab something from the Bella Hadid x True Religion edit while you can.