I Swear By This Strapless Backless Bra — and It’s Back In Stock at Target

I Swear by This Strapless, Backless Bra — and It's Back in Stock at Target

It stays up and it stays on, even in the heat.
By Carly Totten
Jul 29, 2021 @ 7:00 pm
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For years, if I found a blouse or dress while shopping that required a strapless bra, I would leave it hanging on the rack before I could even check the price. I favored styles that allowed me to wear my beloved T-shirt bras or (gasp) nothing at all. But then I was asked to be a bridesmaid in a wedding, and I realized there would be far too many eyes on me in my chosen-by-the-bride halter gown to walk down the aisle without some sort of bra. So my search for one I could not only tolerate, but actually want to wear again, began.  

I never felt my must-have list for a strapless bra was exhaustive. Instead, they felt like common requests. In my dream world, I wanted the bra to be so comfortable that I forgot I had it on. In my real world, I simply wanted to find a strapless bra that would stay in place. There's nothing worse than constantly tugging at a piece to bring it back into place, and the last place I wanted to make adjustments was during a wedding.

When I spotted the Superlite Adhesive Strapless Backless Bra at Target, I added it to my cart on a whim, but I didn't expect too much despite its promise of light lining, an adhesive interior, and comfort. When I tried it on at home with my dress, my shaky optimism turned into soaring relief. I had not only found a strapless bra that fit, but one I would truly describe as great — and 185 five-star reviewers at Target agree with me.

Fashion Forms Women's Superlite Adhesive Strapless Backless Bra
Credit: Courtesy

Shop now: $18, target.com

"I wore this bra during an August wedding, sweating through my dress, and it stayed on," wrote one shopper. "It stays put and is easy to take off at the end of the night. Great bra!"

Another said, "It's easy to put on, and it actually provides a good level of support for a strapless, adhesive bra. I sometimes prefer it in place of my regular bras — so much more comfortable."

The things I thought I would like — the light lining, the adhesive, the backless style — turned out to be things I loved. One of my favorite features is that although you can put the bra on as a single piece, you also have the option of undoing the center clasp, adhering each side separately, and hooking the clasp again. By doing the step-by-step route, I feel confident the adhesive is sticking to my skin, but it's never so stuck that I feel uncomfortable.

On the day of my bridesmaid debut, the humidity in Charleston, South Carolina had also arrived. But rather than worrying about how my bra fit or looked underneath my dress, my biggest concern was keeping my up-do in place. My bra never moved. After the wedding, I simply soaked it and laid it dry before wearing it again, since it ignited a newfound love for spaghetti and tie-strap tank tops and summer dresses. Before the Superlite Adhesive Strapless Backless Bra sells out again at Target (it's happened before!), I strongly suggest giving it a try. Perhaps you'll feel bold enough to wear the styles you had long cast aside, too.