This Low-key Brand Just Dropped Jeans That’ll Give You the Best Butt Ever
Nothing beats the power of some damn good denim that’s flattering, comfortable, and affordable. That’s why we think you’ll be particularly interested to hear about Rolla’s Jeans — and its latest drop, of course. Not yet familiar with this under-the-radar Australian brand? Well, you’re about to be because Sofia Richie is the face of its new Cali cool-girl collection and it’s too good not to know about.
So, here it goes: Richie, who’s got some seriously good genes, is wearing some seriously good jeans in the Rolla’s spring/summer 2020 campaign. The butt-flattering bottoms, which the 21-year-old models while topless in the ethereal photos, are the standout styles in the 15-piece capsule. The line also includes a floral-print dress that has Rachel Green written all over it, a gorgeous lace blouse we’ll be living in all summer, and so many more summertime staples that’ll get you excited for the warmer days ahead.
Rolla’s spring/summer 2020 collection offers four key denim staples: a straight-leg style that could’ve been plucked straight from the ‘90s, a pair of stretchy, move-with-you flares that’ll make your butt look its best ever (trust: this writer has tried them), denim cutoffs great for anyone who wants legs for days, and, though not technically denim, a pair of fuschia, figure-hugging corduroys. If you’re unsure about which style to buy — because, let’s be honest, they all sound tempting — allow Richie to help you decide.
"I’ve always been into [Rolla's] simple skinny styles, but then when we were shooting the campaign, I became completely obsessed with the bell bottom look of the East Coast Flares," Richie tells InStyle. "They’re so flattering and easy to style — I wear mine all the time."
The collection just dropped this morning, but we have a strong feeling these pieces will be flying off the virtual shelves, especially with Richie’s stamp of approval. "I’ve always loved Rolla’s because the fit is amazing but still comfortable," she shares. "Literally there isn’t one pair of Rolla’s jeans that don’t fit me like a glove."
Shop the jeans for a great butt, plus other easygoing summer staples, below — and get ready to see what all the hype is about.
Shop now: $79; revolve.com
Shop now: $109; revolve.com