Grab Your Wallet: Rixo Just Launched the Cutest Sustainable Swim Line That Starts at $73
The brand beloved by everyone from Kelly Ripa to Selena Gomez just dropped a must-have collection of 100% recycled one-pieces and bikinis.
Maybe it's just us, but a photo we can picture clear as day, even though multiple years have passed? Selena Gomez, sitting on a boat in Italy, wearing a breezy polka-dotted and floral dress. The singer and actress' outfit was just as memorable as the fact that she was clearly living our dream life. The fun, easy look was created by Rixo, a brand that with many celebrity fans — Kelly Ripa, Mandy Moore, Mindy Kaling, and more often wear these whimsical designs at events and appearances.
And now, we can expect to see Rixo's pieces popping up at the beach or the pool, too. It just launched a small, sustainable swim collection, and pieces start at $73.
"It's perfect timing because we just launched our Under the Sea Mermaid collection for the summer and it ties in really well with that," Orlagh McCloskey, the co-designer who founded the label alongside Henrietta Rix, tells InStyle over the phone. "We were already wearing a lot of the pieces as beachwear and resortwear on holidays, but we wanted to have something that would go underneath as well. The prints lend themselves so well to the swimwear because they're just so bright and colorful."
According to McCloskey, this isn't Rixo's first attempt at creating cool swimsuits. The brand actually released another collection early on, but this time, they were focused on getting it right — especially when it came to the sustainability factor. For over a year, Rixo worked on perfecting every detail, from choosing the best factory to finding quality materials. The end result was a small range that McCloskey says is "the best of the best" and a "really considerate collection."
"The fabric that's used in all of the swimwear is made from recycled plastic — it's 100% recycled, which is obviously the first time we've actually done that with any fabric in our collections that we've used," she tell us. However, McCloskey does add that brand tries to make sustainable decisions when possible. "I am against using specific print placement, because when I'm in the factories, you can see how much fabric is wasted. Sometimes, essentially only 10% of the fabric is used and the rest is cut. So, when I'm designing a print, if it's a certain way in my head, I think 'How is this actually going to be manufactured by the supplier?' I think people just don't even think about things like that."
Of course, another detail that McCloskey and Rix paid close attention to was fit. The two women wanted their bikinis and one-pieces to flatter a variety of body types and make people feel like their best selves.
"There were a few things that we wanted to make sure we had in the range, and one of them was designs that supported a fuller bust, so we added an underwire style," McCloskey tells us. "There was a lot of detail put into shape of the cut of the leg as well. Honestly, I think we must have fit the leg shape about 10 times, just trying to get to where the seam cuts on your body so that it's not just sitting right on top of your fleshiest part."
Rixo is still considered a small brand, but this swimwear collection is just one of the major moves its made as of late. A few weeks ago, it launched a range of dresses as part of Target's Designer Dress Collection, something that McCloskey says provided them with experience to work on expanding the brand's sizing — another big goal this year.
"We wanted to get expertise from another brand that does it in a really good way, since we don't have a massive team. We're not going to just do something to try and get a press on it," she says. While the swimsuits currently go up to an XL or a size 16, McCloskey reveals there are plans to add three more sizes to Rixo's ready-to-wear collection this September, and soon items will go up to a size 20.
"For a contemporary brand of our size and not having a big team behind us, we feel it's the right step. We're not perfect yet, but we're definitely on the right way, and we definitely want to do the same with our swimwear, as well. Everything takes the right person, the right team, and resources. And time. Everything that happens almost a year before you even see it. There's a lot of things that go into extended sizing that we want to get right."
There's no doubt that Rixo is thoughtful about fashion — and that these swimsuits will look cute as hell as we lounge outside this summer. The full sustainable swimwear collection is available to shop now on rixo.com, with prices ranging from $67 (for a towel) to $187 (for a one-piece).