We blame Elmo.
Advertisement
Tomato Soup Red Is the Shockingly Bright Color Trend That's Suddenly Everywhere
Credit: Getty Images/InStyle

Even if you're someone who follows celebrity style, constantly scrolls through social media, and keeps up with what's on the runway, it can be easy to miss the start of specific fashion trends, simply because there are so many. Aesthetics like balletcore can be somewhat niche, while the rise of staples like black pants and layered shirts are super subtle and less obvious.

However, the rise of tomato soup red is a trend that's been near impossible to miss. The bright shade is seemingly everywhere at the moment, and it's quite the contrast to dreary colors of winter or even the pastels we associate with spring. Also, it kind of looks like the brothy sauce in between SpaghettiOs, a delightful, nostalgic treat.

Maybe it's a subliminal message brought on by Elmo, whose hilarious Sesame Street rants (usually about a rock named Rocco) continue to gain traction on TikTok. Or maybe we've just grown tired of the navys, beiges, and other everyday neutrals that have invaded our wardrobe over the past two years. Whatever the reason, this vibrant, in-your-face color is a great way to bring some much-needed spice to your outfits, and is one you can wear in a variety of ways, incorporating your personal style, too.

The best news of all? There's a good chance you might already own a few items in tomato soup red, so you can simply shop your closet and save a few bucks.

Celebrities Are Loving Tomato Soup Red

Red
Credit: Robert Kamau/GC Images)

Everyone from Rihanna to Miley Cyrus has been spotted in this vibrant color over the past few months, convincing us it's one worth investing in for the year ahead.

The Color Trend Works in Every Single Season

Red
Credit: MEGA/GC Images

While this shade of red is often associated with winter holidays (Christmas, Valentine's Day, etc.), it's one you can keep in your rotation and wear throughout the year. Summertime, for instance, is this shade's chance to really shine, whether you're incorporating it into your beach outfit or are searching for breezy, throw-on-and-go staples that will also pack a punch.

It's Perfect For Nights Out

Tomato Soup Red Is the Shockingly Bright Color Trend That's Suddenly Everywhere
Credit: Getty Images

Not only will red stand out in a sea of black and other dark, 'going out' colors, it's classically sexy and romantic — AKA perfect for date night (even Kanye approves).

Tomato Soup Red Is Already an Red Carpet Favorite

Tomato Soup Red Is the Shockingly Bright Color Trend That's Suddenly Everywhere
Credit: Getty Images

Even though it's not as unusual as, say, lime green, a bright red shade always manages to stand out on red carpets. We're already anticipating it to be a popular one during Fashion Week and Awards Season, especially since stars like Zendaya are already wearing it to press events.

There's No Wrong Way to Wear This Bright Color

Tomato Soup Red Is the Shockingly Bright Color Trend That's Suddenly Everywhere
Credit: Getty Images

Dresses, pants, jackets, sunglasses — the best part about a color trend is that you can interpret it in a way that work for you and your personal taste.

Start With Some Footwear

Tomato Soup Red Is the Shockingly Bright Color Trend That's Suddenly Everywhere
Credit: Getty Images

Despite our love for the classics like white sneakers and black boots, there's no denying that a red shoe can instantly amp up an outfit and make it seem more fashion-forward. If you're feeling really wild, add animal prints and a muppet hat to the mix like Emily Ratajkowski.

...Or Even Accessories

Red
Credit: Streetstyleshooters/Getty Images

If you're still skeptical, start small. A tomato soup red bag, earrings, or sunglasses will really pop against even jeans and a T-shirt and add interest to a classic combination.

Monochromatic Works, Too

red
Credit: Raimonda Kulikauskiene/Getty Images

The more advanced way to wear this specific shade? From head to toe, making you hard to miss (in the best way possible). We're also big fans of colorblocking, so feel free to pair your red pieces with something contrasting, such as a bright blue, baby pink, or yellow, all of which are street style favorites.