Prepare to See Everyone Wearing These Up-and-Coming Brands Next Fall
If you've been thinking about upgrading your wardrobe for fall, then you've probably already got a shopping cart full of items from your favorite brands. But before you checkout, you might wanna try something new from under-the-radar fashion brands that are about to blow up next fall.
At InStyle, we like to start by browsing through Net-a-Porter's new designer section. That's where we find those up-and-comers that eventually become cult favorites. Remember when Ganni started to take over your Instagram feed? Net-a-Porter pretty much put the brand on the map, taking a risk and introducing us to the Dannish newbie.
Now, the luxury retailer's making it easier then ever for us to stay up on the next-to-blow brands with The Vanguard. It's an incubator program where emerging designers will receive mentoring and marketing support from fashion industry experts.
"It is our hope that brands that participate in The Vanguard will receive the guidance and experience needed to positioned for future success," Lisa Aiken exclusively tells InStyle.com. "In an industry that is constantly focusing on the new, we at Net-A-Porter want to not only introduce novelty to our customers but also want to make sure that we’re helping to set these brands up for self-sustainability."
Each season, Net-a-Porter's buyers will choose four up-and-coming designers that they predict will be the next movers and shakers in the fashion world to participate in The Vanguard program. For this Fall/Winter season, we have Les Rêveries, RUH, Gu_de, and Soulier Martinez on the roster.
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Les Rêveries makes all of those romantic prairie dresses that we love and cool hoodies and turtleneck that are perfect for layering with their maxi and midis. RUH's the brand that will make layering easier than ever with effortless separates perfect for mixing and matching.For stylish (and comfortable) pumps and boots, Souliers Martinez will be our new go-to. And Gu_de (pronounced 'good') has all of our handbag needs in minimal, timeless shapes.
See more from The Vanguard participants below. And don't forget to head to Net-A-Porter to shop your faves.