Lilly Pulitzer's New, Charitable Collection Is Definitely Going to Sell Like Crazy

Cult brand Lilly Pulitzer is known for creating some of the most bold and colorful prints around. But those eye-catching designs are more than just a cute fashion statement. For the second time, Lilly Pulitzer is launching another Prints with Purpose capsule collection.

The brand is calling its latest offerings Tortuga Time, since the six-piece line is filled with sea shells, sea turtles, and sea grass prints. Most importantly, the hand-painted designs will support the sea turtle hospital at Loggerhead Marinelife Center. The organization works to preserve the ocean ecosystems and protect threatened and endangered sea turtles.

“Sea turtles tell us the health of our ocean; the ocean tells us the health of our planet,” Jack E. Lighton, Loggerhead Marinelife Center CEO, said in a statement. “Looking good while doing good is a hallmark of Lilly Pulitzer, and this print will support our mission of sea turtle and ocean conservation."

Check out the charitable Tortuga Print designs below, and head over to Lilly Pulitzer's website to shop for a good cause.