Everlane's Epic "Choose What You Pay" Sale Is Back With Its Biggest Selection Yet
Remember Everlane's epic Choose What You Pay program? It's a clever strategy that the brand came up with to get rid of overstocked items, and it just returned with its biggest sale yet.
Of course, Everlane could simply mark down the prices of its extra inventory like other companies, but that would just be boring. The creative brand is making online shopping as transparent as possible by detailing where your extra dollars are going.
For instance, those popular Day Heels that once ran up a 28,000-person waitlist are usually $150. But you can choose to pay $86, $101, or $117 today. Sounds like a trick question, right? But it's not. The brand, which has always valued being honest with customers, will outline exactly what you're paying for at each sale price.
If you went with $86, you'll learn that that figure covers the basic cost of developing and producing the product. Select $101, and you're covering costs for all of the above, plus overhead for Everlane's offices. Going with $117? That will cover everything mentioned above, plus $31 towards investing in creating new products.
The genius thing about this model is that no matter what sale price you select, you’re still getting a seriously amazing deal — but if you’re a huge Everlane fan (which we are) and want to support them in making more amazing products down the line (which we do), you have the option to tack on just a few more dollars to your bottom line.
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Today’s sale — which only lasts five days, ending December 29 — is the biggest they’ve ever offered. A whopping 603 products are included in the Choose What You Pay promotion, including the Work Pants with the 12,000-person waitlist, which you can get for as low as $35.
Shop our top picks from Everlane’s massive selection of marked-down goods, and see the full sale here.