Brace Yourself, Because Butt Fashion Is Back

Thong pants, words-on-the-butt pants — it's everywhere...again.

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Updated on July 5, 2021 @ 11:30AM

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Remember back in the early '00s when butts were all the rage? They were the topic of hit songs, a focus when talking about celebrities, and a feature that was frequently highlighted when it came to top fashion trends. Well, it turns out they're coming back — you know, style-wise (our anatomy hasn't changed) — with peek-a-boo thongs and rear-graphics slowly starting to resurface.

Butt Fashion — Frazer Harrison/Getty Images

If you can easily recall round one of this craze, we're sorry. You might have to momentarily relive some of the most cringe-worthy days of your youth until it all blows over. However, if you are fully on board with butt fashion, thanks to its pioneers like Hailey Bieber and a decent portion of Gen-Z, that's cool, too. There are plenty of ways to follow along.

For example, Dua Lipa wore a G-string skirt for a night out.

Addison Rae embraced the whaletail with a matching set.

Brace Yourself, Because Butt Fashion Is Back — Instagram/@addisonraee

Euphoria's Alexa Demie deemed the look red carpet worthy.

And Jennifer Lopez wore thong pants to work, because of course she did.

Aside from scooping up G-strings from Skims or Savage x Fenty, which you can casually pull up above your waistband, we've found a few printed, embroidered, and bedazzled butt pants you'll want to add to cart. Not ready to go full-out just yet? Try some back-of-the-leg details for a more subtle version of the trend.