By Alexis Bennett
Updated: Nov 23, 2018 @ 12:18 pm
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I know some people might think that it's way too early to start thinking about Black Friday. But you know what they say: The early bird gets the worm. And in this case, the early bird will definitely win best-dressed and save the most money. And the worm is ... every article of clothing, pair of shoes, or accessory that bird could dream of. So start taking notes, and get ready for an epic Black Friday.

What are the best Black Friday 2018 deals?

The biggest savings during Black Friday usually fall in the electronics category and kitchen appliances — like the NutriBullet and the Instant Pot — especially the low price reductions on Amazon. But don't sleep on the fashion savings. Some of the best fashion deals during Black Friday 2017 included discounts on leggings, from the cult favorite Spanx faux leather leggings to the extremely soft Zella workout leggings. It's also a great time to cross out everyone on your holiday gift-giving list. You can always count on a drastic drop in the prices of beauty-related gift sets. Makeup brush sets were a clear winner, from websites like Sephora and Dermstore. And cozy pullovers — like Patagonia's ($99; nordstrom.com) — were a steal. So start planning your shopping lists early to ensure you don't miss out on any deals.

&Other Stories: Save 20 percent off of the entire website, from November 23 through November 25.

Adidas: Score up to 50 percent off of hoodies, tees, sneakers and more in the Black Friday section.

Adrianna Papell: Take 25 percent off sitewide, from November 22 through November 24.

Amazon: Stay tuned to special savings on apparel and accessories during the entire month of November.

Anthropologie: Enjoy 30 percent off of everything, from November 23 through November 25.

Athleta: Find savings on your favorite activewear pieces throughout the website, from November 17 through November 26.

ASOS: Take up to 60 percent off of big name brands, from November 19 through November 26.

ASTR the Label: Get 75 percent off already discounted sale prices with the code THANKS30, from November 23 through Nobember 25.

Beach Bunny: Get 30 percent off your order of $200 or more with code BBTHANKFUL, plus get $99 bikini sets, $35 separates, and new markdowns 30 percent off on Black Friday.

BHLDN: Save an extra 30 percent off markdowns and score free shipping on all orders with code SAYYAS.

BLANKNYC: Get 30 percent off sitewide with code BLACKFRIDAY from November 23 through November 25.

Bloomingdale's: Take $25 off of every $2000 spent during the eary Black Friday deals, which start on November 16 and last through November 21.

Bluebella: Get 20 percent off sitewide and 50 percent off the Pandora style in red, from November 23 through November 25.

BNKR: Get 25 percent off sitewide from November 23 through November 25.

Bombfell: First-time clients save $50 off their first purchase when you use this link, through November 26. 

Boohoo: Enjoy 60 percent off of everything, including sale items until November 25.

Club Monaco: Take 25 percent off of order $150+, 30 percent off of $250+, 35 percent off of $400+ with the code CMBLACKFRIDAY18, from November 21 through November 27.

Coach: Save 30 percent off of select style with the promo code THANKS18, from November 15 through November 27.

CoEdition: Find the best plus-size fashions at up 60 percent off, from November 19 through November 21.

Cole Haan: Start shopping early and save 50 percent off of boots, bags, and outerwear, plus enjoy 30 percent off of everything else, from November 18 through November 22.

Dagne Dover: Enjoy 20 percent off of all merchandise sitewide, from November 20 through November 28.

DKNY: Get 30% off online with code YESPLEASE.

Draper James: Treat yourself to 25 percent off sitewide with the code GATHERROUND, from November 21 through November 26.

Etsy: From Wednesday through Cyber Monday, shop Etsy’s Cyber Weekend Sales Event to find everything you need at up to 60 percent off.

Everlane: Choose what you want ot pay on select items for a limited time.

Express: Get 50 percent off storewide, plus women’s chenille sweaters for $20 on Black Friday.

Farfetch: Find the biggest designers in the sale section and score an extra 20 percent off with X20BF until November 26.

Fleur du Mal: Take $50 off for every $250 spent with code GIVEITTOME50, $100 off every $400 spent with code GIVEITTOME100, $250 off every $800 spent with code GIVEITTOME250, and $500 off $1500+ with code GIVEITTOME500

Frame Denim: Save up to 25 percent off sitewide. Plus, spend $350 and get 20 percent off with code FRAME20 and spend $750 and get 25 percent off with code FRAME25 through November 26.

Frances Valentine: Take an extra 30 percent off of orders of $200 or more with the promo code FVGIFTS30, from November 19 through November 26.

Frank and Oak: Enjoy 30 percent off of everything with the promo code BLACKFRIDAY30, from November 21 through November 25.

Gap: Save 50 percent off of everything with the code BLKFRIDAY until November 24.

Good American: Score 30 percent off sitewide (some exclusions apply), from November 23 through November 25.

Kate Spade: Enjoy 30 percent off of everything when you use the code GIVECHEER, from November 20 through November 25.

Keds: Take 30 percent off of full priced items and 20 percent off of sale, from November 20 through 27. 

Kendra Scott: Save up to 30 percent on select items, from November 21 through November 25.

Kenneth Cole: Score 50 percent off the entire website and free shipping on all orders over $125, from November 22 through November 24. Some exclusions apply.

Lane Bryant: Enjoy 40 percent off store wide during Black Friday.

Levi's: Use the code INDIGO to receive 40 percent off of everything.

Lily Pullitzer: Receive an exclusive Lilly Pulitzer octagon frame with a purchase of $75 or more or an exclusive gift box full of Lilly Pulitzer products with a purchase of $200 or more, from November 22 through November 25.

Linjer: Save up to 50 percent off on men's and women's watches until November 26.

Lord & Taylor: Take an extra $25 off of your purchase of $200 or more with the code BONUS until November 25.

L.K. Bennett: Spend $250 or more and receive 30 percent off with the code HAPPY30, from November 20 through November 26.

Mackage: Score up to 40 percent off of select styles, from November 22 through November 25.

Macy's: Save 20 percent off at the Black Friday sale with the code BLKFRI, from November 21 through November 24.

MyTheresa: Enjoy 30 percent off items in the Black Friday category with the code BLACK30, from November 22 through November 25.

Nasty Gal: Find everything at 60 percent off until November 26.

Net-a-Porter: Take up to 50 percent off of designer styles — like Zimmerman, Stella McCartney, and Michael Kors.

Neiman Marcus: Save up to 60 percent off of select items on Black Friday.

Nisolo: Save up to 60 percent off of select styles.

Nordstrom: Score up to 60 percent off of select sale items, from November 20 through November 26.

Of A Kind: Receive a free Professional Enthusiast pouch for orders over $100, from November 21 through November 26.

Old Navy: Save 50 percent off your entire purchase in stores and online, from November 21 through November 23.

Parker: Enjoy 30 percent off of everything with the code TISTHESEASON, from November 20 through November 26.

Parker Smith: Get 25 percent off sitewide with code BLACKFRIDAY25.

Pretty Plum Sugar: Get 25 percent off sitewide, no code necessary.

Quay Australia: Buy one, get one free using code BOGO, from November 20 through November 25.

Reebok: Save 40 percent off of the entire site with the code BF40, from November 23 through November 25.

Rebecca Taylor: Use the code GRATEFUL to save 25 percent off, from November 20 through November 26.

Reformation: Save 30 percent off sitewide and in stores, from November 22 through November 26.

Saks Fifth Avenue: Take up to $150 off of designer denim, until November 25.

Show Me Your Mumu: Save 40 percent off select styles including sale with the code SHOPBLKFRI, from November 20 through November 27.

Shopbop: Enjoy up to 25 percent off of full-price items and up to 75 percent off of sale items with the code MORE18, from November 20 through November 25.

Soma Intimates: Save 30 percent off of the entire site with the code 36760 during Black Friday.

Sorel: Take 55 percent off of select shoes with the code SORELBOOTS through November 27.

Splendid: Receive 40 percent off sitewide with the code BLACKFRIDAY, from November 22 through November 25.

Stylebop: Score 30 percent off of everything with the code BLACKFRIDAY, from November 22 through November 27. Some exclusions apply.

Sweaty Betty: Take 30 percent off of everything online and in stores with the code CHEERS, from November 22 through November 26.

The Outnet: Save up to 85 percent off of items in The Outnet Clearance sale.

Tobi: Take up to 60 percent off of select styles, through November 25.

Toms: Enjoy 30 percent off of everything, from November 21 through November 27.

True Religion: Get 50 percent off the entire site, from November 22 through November 24.

Uniqlo: Find fleece jackets for $20, hoodies for $25, and sweaters marked down, form November 23 7 a.m. through November 24 9 a.m.

Urban Outfitters: Buy one, get one at 50 percent off, from November 21 through November 23.

What Goes Around Comes Around: Get 20 percent off of everything, November 22 through November 25.

Walmart: Find savings for men's, women's, and children's clothing throughout the month.

Zappos: Enjoy 25% off select styles from top brands all weekend.

When do Black Friday sales start?

Obviously, it's the day after Thanksgiving, November 23. But several brands start offering savings earlier, leading up to the big day. Last year, Walmart opened its doors at 5:00 p.m. on Thanksgiving Day. H&M started rolling out its Black Friday 2017 deals on November 19, six days before the money-saving holiday. And it's not just mega retailers that start things pretty early. Last year, Coach dropped prices and offered free shipping on November 17, an entire week before Black Friday. We'll definitely keep you posted when all of the deals start rolling in, so bookmark this page and check back often.

VIDEO: 5 Items You Should Buy in Bulk

Who has the best discounts during Black Friday?

InStyle's editors really lost our minds over all of the deals happening at Nordstrom last year. Not just all of the markdowns on clothes, accessories, and shoes. But the ones in the home and beauty departments, too. In fact, Nordstrom offered more than 80 free beauty samples during its Black Friday sale (hello, stocking stuffers). And one of the best fashion deals that InStyle readers flocked to were the ones happening on New York & Company's website. The brand blessed shoppers with 75 percent off of everything — yes, you read that correctly — everything on the entire website was marked down with an extra 75 percent off. So shoppers went h.a.m. stocking up on workwear essentials.

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