By Alexis Bennett
Oct 01, 2018 @ 3:30 pm
Christian Vierig/Getty Images

I know some people might think that it's way too early to start thinking about Black Friday. But you know what they say: The early bird gets the worm. And in this case, the early bird will definitely win best-dressed and save the most money. And the worm is ... every article of clothing, pair of shoes, or accessory that bird could dream of. So start taking notes, and get ready for an epic Black Friday.

When do Black Friday sales start?

Obviously, it's the day after Thanksgiving, November 23. But several brands start offering savings earlier, leading up to the big day. Last year, Walmart opened its doors at 5:00 p.m. on Thanksgiving Day. H&M started rolling out its Black Friday 2017 deals on November 19, six days before the money-saving holiday. And it's not just mega retailers that start things pretty early. Last year, Coach dropped prices and offered free shipping on November 17, an entire week before Black Friday. We'll definitely keep you posted when all of the deals start rolling in, so bookmark this page and check back often.

Who has the best discounts during Black Friday?

InStyle's editors really lost our minds over all of the deals happening at Nordstrom last year. Not just all of the markdowns on clothes, accessories, and shoes. But the ones in the home and beauty departments, too. In fact, Nordstrom offered more than 80 free beauty samples during its Black Friday sale (hello, stocking stuffers). And one of the best fashion deals that InStyle readers flocked to were the ones happening on New York & Company's website. The brand blessed shoppers with 75 percent off of everything — yes, you read that correctly — everything on the entire website was marked down with an extra 75 percent off. So shoppers went h.a.m. stocking up on workwear essentials.

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What are the best Black Friday 2018 deals?

The biggest savings during Black Friday usually fall in the electronics category and kitchen appliances — like the NutriBullet and the Instant Pot — especially the low price reductions on Amazon. But don't sleep on the fashion savings. Some of the best fashion deals during Black Friday 2017 included discounts on leggings, from the cult favorite Spanx faux leather leggings to the extremely soft Zella workout leggings. It's also a great time to cross out everyone on your holiday gift-giving list. You can always count on a drastic drop in the prices of beauty-related gift sets. Makeup brush sets were a clear winner, from websites like Sephora and Dermstore. And cozy pullovers — like Patagonia's ($99; — were a steal. So start planning your shopping lists early to ensure you don't miss out on any deals.