These Are the 12 Best Places to Buy Swimsuits Online (So You Can Try Them On At Home)
The best thing about shopping online for swimsuits is that you aren't at the mercy of dressing room lighting and mirrors when it comes time to try on. Instead, you can slip into a new swimsuit in the comfort of your own home and get a better idea of what the swimsuit looks like, while also having the time to experience how it feels, what it goes well with in your closet, and how you actually like the style. Additionally, with some swimsuit brands and online retailers offering robust fit guides (and, in some cases, fit experts you can actually talk to), you can shop with more confidence knowing you ordered a suit you will love.
With all that said, we have high standards for where we purchase swimsuits from online, taking into account how the swimsuits look, feel, fit, and last. Thanks to its classic cuts, colorblock designs, size range, and return policy, Summersalt is a great contender for swim season.
Along with Summersalt, we recommend lots of other brands for their patterns and prints, sizing, one pieces, maternity, and more. Here are the best places to buy swimsuits online.
Best Overall: Summersalt
Best Value: Aerie
Best Splurge: Mara Hoffman
Best for Plus Size: Eloquii
Best for Petite: Albion
Best for Bikinis: Frankies Bikinis
Best for One-Pieces: Hermoza
Best Prints: Victoria's Secret
Best Solid Color: Youswim
Best Maternity: A Pea in the Pod
Best Athletic: Jolyn
Best for Long Torsos: Andie
What to Keep in Mind
Mirrors and lighting in stores can be tricky and trying on swimwear at home often provides a more enjoyable experience, says wardrobe stylist Samantha Brown. "When shopping for swimsuits, I always recommend that my clients order multiple styles and sizes online," she adds. This is also where a good return and exchange policy becomes really important. "Swimsuits can run small, so I recommend ordering your usual size as well as one size larger."
Swimwear brands are not always the most inclusive when it comes to their size ranges for all styles. Keep that in mind when you're browsing, so you find a retailer that has lots of options for you to choose from.
Brown suggests starting with "department stores that stock many different brands so that you have the variety to see what works best." This can also simplify the returns and exchange process if you're dealing with one retailer for all. "You should also consider stores that offer more affordable options for trendy swimsuit styles," Brown says. This will allow you to sport the trends of the season with a smaller investment, especially since swimwear tends to fade or stretch out quicker than, say, quality denim.
Your Questions, Answered
How do you know what swimsuit size to buy?
For sizing, start with your typical dress size and review against the brand's size chart. Swimwear is meant to fit the contours of the body, however if you're constantly needing to adjust or are uncomfortable, then sizing up may be a simple solution. Customer reviews also come in handy when selecting sizing as they often mention torso lengths and adjustable straps, which can help customize the fit.
"Swimsuit design is strategic, similar to the way that clothing is designed," Brown explains. "Look for features that will flatter your figure and highlight areas you like to focus on." For example, ruching will cinch the waist and downplay the tummy area, a low plunge will highlight shoulders, bust, and your collarbone area, and a higher cut leg line will elongate your legs, she explains. When it comes to knowing what swimsuit style to buy, Brown recommends trying on "a variety of styles to see what works best for you." You may be surprised by the swimsuit that you choose.
What swimwear fabrics are most comfortable?
Fabric plays a big role in the comfort and longevity of your swimsuit. You need it to conform to your body shape, dry fast, but also keep its shape and color in the water. "Quality is key when it comes to swimsuit construction and fabric," says Brown, noting that investing in a good swimsuit with quality fabric as well as construction can ensure your comfort for many years. A mix of polyester and elastane is often the most comfortable. Elastane is super stretchy, better known by its brand names of Spandex or Lycra, and polyester is durable, and also colorfast and resistant to chlorine, so swimsuits stay vibrant. Nylon is another popular choice, because of its strength, however, it can pill over time.