The 12 Best Affordable Lingerie Brands of 2023

This year is revealing itself as the year of lingerie dressing. While the see-through dresses and sheer tops paired with triangle bras have been around for awhile, underwear as outerwear has popped up as the unexpected offshoot. But whether you want to wear your panties as actual pants or prefer to keep your decorative pieces for the bedroom, you don’t have to spend a fortune for high-quality lingerie.

That’s right: Despite what you might’ve thought about luxe lingerie — ornately embellished bras, silky slips — know that the feeling of luxury is more accessible than ever. Scroll on to find our favorite lingerie brands, from Rihanna’s sexy Savage X Fenty to the ultra-comfy label CUUP. Remember, though: You won’t even need to sort the selections from “low to high”.

Intimissimi

View On Intimissimi.com

Italian sleepwear label Intimissimi makes undergarments that embody the type of person they’re for: Relaxed, effortless, and undeniably refined. Silky and slinky slips; thongs lined with lace or peek-a-boo bows; mesh boyshorts; bustiers with structured boning that hug your natural curves, with every hem and neckline bringing something exciting. So whether you’re more of a scalloped or embroidered tulle person, know that Intimissmi brings a classic sense of sensuality to every piece. They also have a great selection of nightwear, including satin PJ pants and lacey camisoles, if you’re looking for something more demure. Anyone on the hunt for elegant and luxe fabrics at a great price point should look to its wide variety of pieces that are pleasantly and intricately constructed.

Shipping Policy: $9.00 Shipping, 30-Day Returns | Best For: Elevated Basics | Price Range: $10-79

Savage X Fenty

View On Savagex.com

Rihanna’s lingerie brand, Savage X Fenty, truly has it all. Where else can you get an iridescent bustier with metallic foiled lace, jacquard printed undies, garter straps and harnesses, and size-inclusive sportswear all in one place? Launched in 2018, Savage X Fenty creates garments that instill confidence in its wearers through colorful, bold and size-inclusive designs that not only follow trends but actually create them, too. Everyone can see themselves in something from the line, especially considering there are so many options, patterns, and colors to choose from. If a vixen-inspired fit or figure-enhancing playsuit isn’t your style, there are ultra-comfy lounge sets, robes, everyday bras, and cheeky panties. Oh, and they even offer an optional membership program (Xtra VIP), delivering discounts and sneak peeks at new products for those who like to spruce up their lingerie drawer often.

Shipping Policy: Free shipping for $49+, 90-Day Returns | Best For: Colorful Lingerie | Price Range: $20-80

View On Adoreme.com

If you’re looking to get your romance fix, you’ve come to the right place. Adore Me is an NYC-based intimates brand with a fresh, whimsical feel. They offer loungewear, swimwear, sleepwear, and lingerie-drawer basics, like lacey push-up bras, bustiers, and barely-there underwear. They’re also known for their accessible price points, aside from their coveted lingerie essentials and their extended sizing across those wide ranges of styles and categories. Seriously though — they offer cups A-G and sizes XS-4X. So, make them your go-to for matchy-matchy sets, whether uber-plush PJs or open-back baby dolls and tights. And once you’re totally hooked (you will be!), sign up for their VIP membership: A subscription box made of curated styles for only $39.95

Shipping Policy: Free shipping, 30-Day Returns | Best For: Cheap, Cute Bras | Price Range: $20-60

Parade

View On Yourparade.com

With its expressive colors, attention-provoking style, and celebratory-worthy quality, we’d say Parade is pretty accurately named. And speaking of pretty: Their products are just that. Think animal-printed underwear, seamless scoop necks, and multi-colored bras. Each piece of intimates has an exciting and youthful twist -— they’re just fun, as all undergarments should be. This brand honors everyone with its devotion to sustainable fabrics and inclusivity. Sizing goes from XS-3XL, and prices are stellar for such plush and comfortable styles. This makes sense since Cami Téllez founded the brand with the idea that sexiness isn’t one-dimensional, a message we definitely love.

Shipping Policy: Free shipping for orders $75+, 30-Day Returns | Best For: Sustainable Lingerie | Price Range: $10-49

Bluebella

View On Bluebella.us

Possibly the most sensual option on our list, Bluebella serves up provocative, expensive-looking lingerie for those looking to heat up their lingerie drawer. From show-stoppingly extravagant bodysuits and corset-inspired lace-up details to feminine floral motifs, “sexiness” has a different definition for everyone — and Bluebella knows that well. That’s why they offer a wide range of products, including looks you can wear outside the bedroom. (There are tons of styles made for the bedroom, including open bras and minimal-coverage, strappy suits.) The brand also offers a DD+ section, with cup sizes increasing to an F, to make sure everyone is included in its designs.

Shipping Policy: Free shipping for orders $75+, 30-Day Returns | Best For: Sexy Intimates | Price Range: $20-89

View On Shopcuup.com

Sexy minimalism — that’s what CUUP does best. Aside from its “unlined essentials” you’ve probably seen all over Instagram, the brand promises that you’ll never have to choose between style and support or strength over softness, and we’ve found this to be true: Their fabrications make your breasts look natural while still flattering them. CUUP offers many styles and colors (like espresso and fuchsia) in their bras while also being the place you can pick up some matching briefs.

Shipping Policy: Free shipping for orders $75+, 30-Day Returns | Best For: Well-fitted Bras | Price Range: $20-80

Underdays

View On Theunderdays.com

"Life isn't always comfortable, but your underwear should be," says this buzzy UK-based brand. Underdays — dubbed the Glossier of the underwear space — started with the mindset that function and fashion don't always intersect, even when they should. At least, that was what owners Oria Mackenzie and Amelie Salas thought when working at Farfetch: There was a gap in fashion-forward styles that don't skimp on comfort. With the creation of Underdays, the two have successfully bridged that gap with cute, affordable briefs and thongs. The undies are crafted with eco-conscious bamboo, making for silky soft, breathable undergarments and elongated gussets for comfort in sizes from XS-XXL. The new generation of underwear is here — and it looks like their retro-inspired high-waisted brief in cobalt blue (or magenta, if that's more your speed).

Shipping Policy: Free shipping for orders $55+, 30-Day Returns | Best For: Workout + Everyday Undies | Price Range: $20-30

Hanky Panky

View On Hankypanky.com

Peek-a-boo bralettes. Comfortable Thongs. Lacey teddies. Hanky Panky — a trusted and cheekily named lingerie brand — truly has it all. This multigenerational brand started almost 50 years ago, has been worn by celebrities like Cameron Diaz and Rihanna, and sold in our favorite department stores, like Saks Fifth Avenue. But don’t get it twisted — just because this brand is sold in upper-echelon stores like Lord & Taylor and Neiman Marcus doesn’t mean it isn’t affordable. Styles range from $10-20 for undies (even its best-selling thong, rumored to be sold every second) and go upwards, depending on the piece. The brand carries sleepwear, loungewear, and true lingerie sets, like a stretch-dotted chemise or a strappy co-ord.

Shipping Policy: Free shipping for orders $75+, 30-Day Returns | Best For: All Your Lingerie Needs | Price Range: $12-78

Honeydew Intimates

View On Honeydewintimates.com

For bras and bralettes under $20, Honeydew Intimates is one to know. They carry a multitude of styles, from flirtatious lace to comfortable cotton. So, if your style is a mix of cute and sexy, chances are, you’ll find something to love. They have a great range of panties, lingerie, sleepwear, and loungewear, all with unique detailing. Each silhouette has something exciting — a see-through and sultry bodysuit, underwear with metal accessories — so you can show them off if someone’s lucky enough to see them. Plenty of the silhouettes are functional, with some iterations even begging to be styled as the underwear-as-outerwear trend.

Shipping Policy: Free shipping for orders $25+, 30-Day Returns | Best For: Matching Sets | Price Range: $10-48

View On Barenecessities.com

A place where cheekiness and elegance meet in the form of a tulle babydoll slip or deep necklines that lift and shape: That’s the charm of Bare Necessities. The retailer with its own in-house, affordable line is superior for everything from classic looks to new takes on old favorites (hello, sexy yet risqué boyshorts with heart cut-outs on the rear) or just about anything you can think of when you hear the word “lingerie.” Even longline bra tops or satin PJs are up for grabs on the site — the same goes for swimwear, shapewear, and activewear. They also carry a healthy assortment of sizes, with a notable AA-O cup offering for their bras.

Shipping Policy: Free shipping for orders $70+, 60-Day Returns | Best For: Everything, TBH | Price Range: $18-68

Free People

View On Freepeople.com

Intimately from Free People packs a punch with its offerings in the base layer section. The brand’s cool-girl, boho vibe translates to its in-house intimates line, like with their ruched seamless boyshorts and camis, but up top is where the brand succeeds — we’re talking bralettes galore. Longline bralettes, bandeaus, halters, and triangles are all mostly under $30, are made with high-quality fabrics, and are built to last. Plus, they look dang cute, peaking out of a translucent turtleneck or a sheer maxi.

Shipping Policy: Free shipping for orders $100+, 30-Day Returns | Best For: Bralettes + Base Layers | Price Range: $10-30

Love, Vera

View On Nordstrom View On Lovevera.com

Love, Vera is a brilliant and inclusive Black-owned brand founded by Vera Moore and Nate Johnson. With an impressive range of sizes of high-quality fabrics, these must-have lingerie pieces are functional and sexy. We’re crushing on their figure-hugging corsets, ultra-high leg teddies, and seductive V-necks, plus those colors! Neon-yellow garter belts and vibrant trimmed panties cover their site. Beware when browsing, though: Chances are, you’ll end up spending more than anticipated because of how many trendy — and affordable — options they offer. (I'll be the first to attest.)

Shipping Policy: Free shipping for orders $75+, 14-Day Returns | Best For: Bodysuits and Teddies | Price Range: $30-89

Why Shop With Us

Morgan Sullivan is a freelance writer based in Philadelphia, PA. She’s written for women’s publications like Teen Vogue, The Cut, Refinery29, and Cosmopolitan, focusing on beauty and fashion. She completed hours of research by reading reviews and testing products for this story to find you the absolute best brands