15 Affordable Lingerie Brands That Actually Look Expensive

Their price tags may be cheap, but the quality isn't.

Affordable Lingerie Brands That Every Woman Should Bookmark
Photo: Liliya Rodnikova/Stocksy

Valentine's Day is just around the corner, and sure, celebrating by investing in sexy lingerie might seem a little cliché. But, after the year we've had, we all deserve to have a little fun, and sometimes that means pulling on a tiny, matching lace set for a fun night at home.

Unfortunately, the price tags on some of those cheeky panties and classic push-up bras aren't exactly within budget. Quite honestly, it's hard to believe that so little fabric can cost so freakin' much (like, hundreds of dollars for a thong?!), but thankfully, there are plenty of great and affordable lingerie brand out there — if you know where to look.

Both Savage x Fenty and even good ol' Aerie sell items that, yes, are technically cheap but quality at the same time. They're cute, do their job, will live through laundry day, and last you for years to come. Others, such as Thistle and Spire and Gooseberry Intimates, have the sophistication of the highest quality intimates for a fraction of the price.

So, if your underwear drawer is in need of an update, check out our full list of affordable lingerie stores to hit up, ahead. Now anyone can be the owner of luxurious-looking lingerie — without going into debt.

Rihanna's Savage X Fenty Show Vol. 2 presented by Amazon Prime Video
Models show off lingerie at Rihanna's Savage X Fenty fashion show. Kevin Mazur/Getty Images for Savage X Fenty Show Vol. 2 Presented by Amazon Prime Video

Dora Larsen

These vibrant, colorful pieces are the perfect choice if you're looking to spice things up. Plus, if you're in need of a bralette, these designs are cute enough to peek out from under your clothes, and there are even wireless options for maximum comfort.

Shop now: nordstrom.com

Gooseberry Intimates

Sexy and fashion-forward, this brand's matching sets will ensure that even your under garments are on-trend. The flattering cuts provide the confidence to rock next-to-nothing, and all separates are all under $100. It's a win, win, win!

Shop now: gooseberryintimates.com

Thistle and Spire

This brand's detailing and trendy cuts compare to high-end French lingerie at a fraction of the cost. The pieces are the perfect combination of sexy and classy — and don't retail over $100. Some of the bodysuits could even be tucked into jeans and paired with a blazer for a night out (post Covid, of course).

Shop now: bloomingdales.com

Savage x Fenty

As if Rihanna wasn't already talented enough, she's become the queen of sexy underwear, too. In need of a reasonably priced strapless bra to wear with your tank top, but are also into lime green garters and nipple pasties? This brand has it all, and in a range of sizes. Plus, for a monthly fee, you can join the VIP club and get small discounts, and considering new special styles are released around holidays and events, it might just be worth it.

Shop now: savagex.com.


If you're in the market for a lace bralette or everyday pairs of underwear (with quirky prints, of course), Aerie is your best bet. Not only is this store affordable, it aims to keep every shape and size in mind. Plus, there's almost always some sort of sale or discount going on, and if you're looking to buy in bulk, panties are 6 for $25.

Shop now: ae.com.

Bare Necessities

The vintage nightgown trend may be happening, but if sexy options are more your style, Bare Necessities is the place to go. Satin robes and babydoll sets ring in under $50, with plenty of pieces going up to 3x. There's also a large selection of wire-free bras if you want both comfort and support.

Shop now: barenecessities.com


You know that kind of lingerie that practically begs to be shown off? Bluebella has a whole lot of that. Its selection of cutout bras and silky rompers will make you feel as if you're about to walk the runway, which is quite the tradeoff considering everything (even full pajama sets) is under $100.

Shop now: shopbop.com.


Affordable lingerie that's also celebrity-approved? Nope, it's not too good to be true. Commando is indeed the brand that celebrities turn to for red-carpet appearances, since its seamless underwear is undetectable underneath the thinnest of dresses. Add a pair to your cart — guilt-free! — along with some bodysuits, slips, and tights, all of which are top-notch.

Shop now: nordstrom.com

Hanky Panky

Some brands sell just one pair of lace underwear for $60, but with Hanky Panky, that's the price you'll pay for three. Between the bright colors, prints, and neutrals, you'll be tempted to stock up on on everything from stretchy thongs to bodysuits.

Shop now: net-a-porter.com

Honeydew Intimates

Some days, you might crave sweet, cozy pajama sets, while others call for bondage-like designs. Honeydew offers budget-friendly versions of both, so don't have to choose.

Shop now: shopbop.com.


While they have the paychecks to afford the fancy stuff, celebrities like Sarah Jessica Parker and Dakota Johnson are still fans of the beautifully-crafted bras, underwear, and pajamas from this brand — which go as low as $15 (and no, that's not sale price). Plus, if you're getting ready to say "I do" you'll definitely want to poke around on the site and check out the super sexy bridal collection.

Shop now: intimissi.com.

Love, Vera

Not every brand makes sexy, strappy bodysuits and teddies up to a size 3x/4x (although they should), but that's why Love, Vera is so special. Even better, even their steamiest pieces won't cost you more than $50, so you can have a fun night in without depleting your bank account.

Shop now: lovevera.com


Spanx is famous for its shapewear, but the brand actually offers so much more than that. You can have your pick of everyday bras, bodysuits, and even leggings for well under $100, and you can even dress your bump in some of their maternity gear.

Shop now: nordstrom.com


While the top bra from this brand is just under $70, a few extra bucks is worth it in this case. Not only do ThirdLove items come in a variety of colors, they also go up to a 48 band and an I cup.

Shop now: thirdlove.com


This brand is known for everyday bras that set the bar, but they also make everything from panties to bodysuits to gowns. And if you're lucky, you can catch some great markdowns at department stores like Bloomingdale's.

Shop now: bloomingdales.com.

Updated by
Samantha Sutton
Samantha is InStyle's senior fashion editor. She joined the brand in 2019 and oversees the site's fashion coverage, including trend reporting, fashion exclusives, celebrity style interviews, and Fashion Week coverage.
Tessa Petak
Tessa Petak is a Brooklyn-based writer who helps to cultivate InStyle's illustrious news coverage across a wide range of topics including celebrity, fashion, and entertainment. She also produces and composes celebrity profiles and features for the site and InStyle's digital issues.
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