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  4. Drink It In: Beyoncé and Taylor Swift in Marsala (Pantone's 2015 Color of the Year)

Drink It In: Beyoncé and Taylor Swift in Marsala (Pantone's 2015 Color of the Year)

By Andrea Cheng Updated Dec 15, 2014 @ 3:45 pm
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Pantone Color of the Year - Gallery
Credit: Fernanda Calfat/Getty Images

Ever since Pantone announced Marsala as its 2015 Color of the Year, we've been unabashedly drinking in the deliciously rich vino shade. And it look as though we're not the only one addicted to the heady hue.

RELATED: How to Wear Pantone's 2015 Color of the Year: Marsala

Taylor Swift kicked off her weekend with the Z100's 2014 Jingle Ball where she got into the spirit in a diaphanous Marsala-saturated one-shoulder cut-out Reem Acra creation with matching maroon Jimmy Choo sandals. The next day, Queen Bey graced the 2014 Billboard Women in Music Luncheon with her presence in a wine-hued knotted Haute Hippie number with diamond jewels and chunky platform sandals.

RELATED: Mad About Marsala: How to Wear Pantone's Color of the Year in Your Hair

"Sensual and appealing, Marsala is a compelling and cordial tone that nurtures; exuding confidence and stability while feeding the body, mind and soul," write the color experts at Pantone. "It’s often associated with elegance and sophistication, yet has down-to-earth roots so it's easy to embrace," Leatrice Eiseman, Pantone Color Institute’s executive director says.

Consider it embraced—and cheers to a Marsala-swiggin' new year!

PHOTOS: Celebrities in Marsala: Pantone's 2015 Color of the Year

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Lily James

Lily James in Dolce & Gabbana
Credit: Ben Gabbe/FilmMagic

Lily James in Dolce & Gabbana.

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Elizabeth Banks

'Love & Mercy' Photocall - 65th Berlinale International Film Festival
Credit: Pascal Le Segretain/Getty Images

Elizabeth Banks in Elie Saab Haute Couture.

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Jennifer Aniston

Jennifer Aniston
Credit: C Flanigan/Getty Images

Jennifer Aniston in Gucci.

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Patricia Arquette

2015 BAFTA Arrivals - Patrcia Arquette
Credit: Mike Marsland/WireImage

Patricia Arquette in Pamella Roland.

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Christine Baranski

Golden Globes - Christine Baranski
Credit: Jason Merritt/Getty Images

Christine Baranski in Zac Posen.

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Taylor Swift

Taylor Swift - Marsala Gallery
Credit: Jim Spellman/WireImage

Taylor Swift in Reem Acra.

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Beyoncé

Beyonce - Marsala Gallery
Credit: Joe Stevens/Retna

Beyoncé Knowles in Haute Hippie.

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Blake Lively

Pantone Color of the Year - Gallery
Credit: Pascal Le Segretain/Getty Images

Blake Lively in Gucci.

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Olivia Palermo

Pantone Color of the Year - Gallery
Credit: Pierre Suu/Getty Images

Olivia Palermo in Nina Ricci.

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Chloe Grace Moretz

Pantone Color of the Year - Gallery
Credit: Araya Diaz/Getty Images

Chloe Grace Moretz in Valentino.

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Zoe Kravitz

Pantone Color of the Year - Gallery
Credit: Rabbani and Solimene Photography/Getty Images

Zoe Kravitz in Topshop.

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Olivia Munn

Pantone Color of the Year - Gallery
Credit: Mark Davis/Getty Images

Olivia Munn in Georges Hobeika.

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Jess Weixler

Pantone Color of the Year - Gallery
Credit: Jon Kopaloff/FilmMagic

Jess Weixler in Prada.

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Christa B. Allen

Pantone Color of the Year - Gallery
Credit: Gabriel Olsen/Getty Images

Christa B. Allen in a marsala dress.

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Michelle Monaghan

Pantone Color of the Year - Gallery
Credit: Ben Gabbe/Getty Images

Michelle Monaghan in Lanvin.

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Jamie Chung

Pantone Color of the Year - Gallery
Credit: Jason Merritt/Getty Images

Jamie Chung in Versace.

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Emilia Clarke

Pantone Color of the Year - Gallery
Credit: Dimitrios Kambouris/WireImage

Emilia Clarke in Zac Posen.

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Tilda Swinton

Pantone Color of the Year - Gallery
Credit: Valerie Macon/Getty Images

Tilda Swinton in Schiaparelli Couture.

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Christopher Kane

Pantone Color of the Year - Gallery
Credit: Victor VIRGILE/Gamma-Rapho via Getty Images

Christopher Kane Spring 2015.

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Jenny Packham

Pantone Color of the Year - Gallery
Credit: Fernanda Calfat/Getty Images

Jenny PackhamSpring 2015.

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    1 of 20 Lily James
    2 of 20 Elizabeth Banks
    3 of 20 Jennifer Aniston
    4 of 20 Patricia Arquette
    5 of 20 Christine Baranski
    6 of 20 Taylor Swift
    7 of 20 Beyoncé
    8 of 20 Blake Lively
    9 of 20 Olivia Palermo
    10 of 20 Chloe Grace Moretz
    11 of 20 Zoe Kravitz
    12 of 20 Olivia Munn
    13 of 20 Jess Weixler
    14 of 20 Christa B. Allen
    15 of 20 Michelle Monaghan
    16 of 20 Jamie Chung
    17 of 20 Emilia Clarke
    18 of 20 Tilda Swinton
    19 of 20 Christopher Kane
    20 of 20 Jenny Packham

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    Drink It In: Beyoncé and Taylor Swift in Marsala (Pantone's 2015 Color of the Year)
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