Celebrities in Marsala: Taylor Swift and Beyoncé

Joe Stevens/Retna; Jim Spellman/WireImage

Ever since Pantone announced Marsala as its 2015 Color of the Year, we've been unabashedly drinking in the deliciously rich vino shade. And it look as though we're not the only one addicted to the heady hue.

Taylor Swift kicked off her weekend with the Z100's 2014 Jingle Ball where she got into the spirit in a diaphanous Marsala-saturated one-shoulder cut-out Reem Acra creation with matching maroon Jimmy Choo sandals. The next day, Queen Bey graced the 2014 Billboard Women in Music Luncheon with her presence in a wine-hued knotted Haute Hippie number with diamond jewels and chunky platform sandals.

"Sensual and appealing, Marsala is a compelling and cordial tone that nurtures; exuding confidence and stability while feeding the body, mind and soul," write the color experts at Pantone. "It’s often associated with elegance and sophistication, yet has down-to-earth roots so it's easy to embrace," Leatrice Eiseman, Pantone Color Institute’s executive director says.

Consider it embraced—and cheers to a Marsala-swiggin' new year!

PHOTOS: Celebrities in Marsala: Pantone's 2015 Color of the Year

Start Slideshow

1 of 21

Lily James

Ben Gabbe/FilmMagic

Lily James in Dolce & Gabbana.

2 of 21

Elizabeth Banks

'Love & Mercy' Photocall - 65th Berlinale International Film Festival

Pascal Le Segretain/Getty Images

Elizabeth Banks in Elie Saab Haute Couture.

3 of 21

Jennifer Aniston

C Flanigan/Getty Images

Jennifer Aniston in Gucci.

4 of 21

Patricia Arquette

Mike Marsland/WireImage

Patricia Arquette in Pamella Roland.

5 of 21

Christine Baranski

Jason Merritt/Getty Images

Christine Baranski in Zac Posen.

6 of 21

Taylor Swift

Jim Spellman/WireImage

Taylor Swift in Reem Acra.

7 of 21

Beyoncé

Joe Stevens/Retna

Beyoncé Knowles in Haute Hippie.

8 of 21

Blake Lively

Pascal Le Segretain/Getty Images

Blake Lively in Gucci.

9 of 21

Olivia Palermo

Pierre Suu/Getty Images

Olivia Palermo in Nina Ricci.

10 of 21

Chloe Grace Moretz

Araya Diaz/Getty Images

Chloe Grace Moretz in Valentino.

11 of 21

Zoe Kravitz

Rabbani and Solimene Photography/Getty Images

Zoe Kravitz in Topshop.

12 of 21

Olivia Munn

Mark Davis/Getty Images

Olivia Munn in Georges Hobeika.

13 of 21

Jess Weixler

Jon Kopaloff/FilmMagic

Jess Weixler in Prada.

14 of 21

Christa B. Allen

Gabriel Olsen/Getty Images

Christa B. Allen in a marsala dress.

15 of 21

Michelle Monaghan

Ben Gabbe/Getty Images

Michelle Monaghan in Lanvin.

16 of 21

Jamie Chung

Jason Merritt/Getty Images

Jamie Chung in Versace.

17 of 21

Emilia Clarke

Dimitrios Kambouris/WireImage

Emilia Clarke in Zac Posen.

18 of 21

Tilda Swinton

Valerie Macon/Getty Images

Tilda Swinton in Schiaparelli Couture.

19 of 21

Christopher Kane

Victor VIRGILE/Gamma-Rapho via Getty Images

Christopher Kane Spring 2015.

20 of 21

Jenny Packham

Fernanda Calfat/Getty Images

Jenny PackhamSpring 2015.

Replay gallery

Drink It In: Beyoncé and Taylor Swift in Marsala (Pantone's 2015 Color of the Year)