In the very first scene of “Gossip Girl,” Blake Lively carries an oversized brown leather hobo bag with large gold buckles. It’s what everybody in the world first saw when they were introduced to Serena van der Woodsen, and it’s what the Upper East Side saw when S was spotted for the first time since disappearing for boarding school. The style in “Gossip Girl” has been heavily documented in the years since it originally aired in 2007. It’s arguably one of the most famous television wardrobes of all time, and yet even in 2020, there’s still so much that can be uncovered. Xoxo.
In a viral TikTok, user @juliqnnq was rewatching “Gossip Girl” (as one does in quarantine) and realized that Blake Lively’s bag was the exact same bag she had in her closet but had never used. So she decided to list it on eBay — and then thousands of users flooded her DMs and comment section with questions about the bag. After doing some research and visiting the flagship Coach store in Manhattan to meet with a vintage Coach craftsman, she discovered that it was a rare, collectible vintage piece from Coach’s Hamptons collection from the early 2000s.
With nearly 7 million views on the original video, it’s obvious that “Gossip Girl” fashion is forever, even during the apocalypse. And while the TikToker awaits hearing back from some vintage Coach collectors to decide the fate of her forgotten bag, thousands of commenters don’t see how she could possibly think about selling the very bag Serena wore while confronting Blair Waldorf on the steps of the Met in the emblematic pilot.
While the bag is incredibly rare and a part of television history, Coach does have some similar versions that are available now on Amazon. It’s safe to say that S probably would never use Prime, but that doesn’t mean we can’t pretend. Any of the styles currently available have a similar-enough vibe. Plus, no one has to know exactly whether the bag came from a rare Coach collector or not. It’s not like most of us have a secret “Gossip Girl” bag just laying around in our closet.
Of course, given the video’s popularity, being seen with a similar-enough Serena van der Woodsen-approved Coach bag will make the “Gossip Girl” superfan in your life ask some questions. To which you can just respond in the most “Gossip Girl” way possible: That’s one secret I’ll never tell. And then maybe make a TikTok about it.
Shop Coach bags that look nearly identical to the re-discovered viral “Gossip Girl” favorite below.