10 Black-Owned Fashion Brands to Shop on Amazon, Including Oprah's Favorite Fuzzy Slippers

Plus, Rihanna-approved lingerie and Kate Hudson-approved jewelry.

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Black Owned Fashion Brands on Amazon

A simple way to support the Black community this month and all year long is to purchase goods from Black influencers, designers, and creatives. If you're not sure where to start, Amazon launched a storefront of Black-owned businesses that makes it easy to find fashion, beauty, and home products from minority-led brands.

The fashion section includes customer-loved clothing, shoes, and accessories, such as Oprah's favorite fuzzy slippers, Rihanna's sexy Savage X Fenty lingerie, and Rosario Dawson's African-inspired clothing from her fashion label Studio 189. Below, we rounded up 10 Black-owned fashion brands you can shop directly on Amazon:

Studio 189

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Actress Rosario Dawson and fashion marketing executive Abrima Erwiah co-founded Studio 189, an African-inspired clothing brand that's produced in Africa. The pieces are made with natural dyes from local plants and herbs in West Africa, including indigo and anatto, as well as sustainable natural fibers from Burkina Faso and Ghana. You can shop dresses, skirts, tops, and even towels and aprons, starting at $75.



Bychari is a jewelry line that's handmade in Los Angeles and includes high-quality pieces for a wide range of prices. Major celebrities like Kate Hudson, Rosie Huntington-Whitely, and Aimee Song have all been spotted wearing jewelry from the brand. You can shop gold-filled pieces on Amazon, including the Initial Ring and the chunky Sade Hoops.



In 2001, 12-year-old Andrea Pitter founded the fashion brand Pantora from the stoop of her Brooklyn home. The brand's ready-to-wear line, which is available to shop on Amazon, is full of bright colors, bold silhouettes, and unexpected patterns. You'll find tops, bottoms, knitwear, dresses, outerwear, and accessories for every occasion.

Model Atelier


Founded by model Robin Harris, Model Atelier is a fashion brand meant for women 5'7" and taller. The brand has a collection called Confidence Apparel, which includes loungewear with motivational sayings. For every Confidence Apparel purchase, the brand donates money to cover books and tuition for children in underserved communities.

During the pandemic, Model Atelier even created tops with built-in face masks. There are several different styles, and they're selling out quickly, so be sure to grab one before stock runs out.



Vavvoune is a luxury handbag label that's based in Brooklyn and crafted with the help of artisans in Manhattan's Garment District. Haitian designer Valérie Blaise founded the brand in 2015 after learning how to sew at The Fashion Institute of Technology. The structural bags are made from dyed cowhide leather with gold hardware.

Valencia Key


Valencia Key offers affordable jewelry with inspirational sayings, such as bracelets, rings, and earrings. Most pieces are available in both gold-plated steel and stainless steel color options. The brand also makes bright yellow accessories, including a blanket, fuzzy socks, and a pet bed, to bring light and happiness into your home.

Twelve AM Co.


Oprah included the Twelve AM Co. So Good Fluffy Slippers in the "Cozy Gifts" section of her 2020 Favorite Things List. They come in three faux-fur colors and have rubber outsoles, so you can wear them both inside and outside. As one shopper said, they're "very plush and comfortable to wear."

Savage X Fenty

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No list of Black-owned fashion brands would be complete with Rihanna's Savage X Fenty collection. You can watch the brand's fashion shows and shop for new pieces directly on Amazon. The shoppable categories include bras, underwear, lingerie, sleepwear, and men's underwear, all in a wide range of sizes. In the most recent drop, you'll find sexy pieces in various fabrics and patterns, including mesh, lace, faux leather, and snake print.



Another intimates brand, Freya specializes in lingerie and swim for larger busted people, ranging from a D-cup through a K-cup. You can shop for T-shirt bras, full-coverage bras, medium-coverage bras, sports bras, strapless bras, and supportive swimwear. Most styles come in numerous colors, patterns, and fabrics.



Iconi makes comfortable leggings and sports bras, and 10 percent of the sales go to nonprofit organizations. The seamless, high-waisted compression leggings are made from moisture-wicking fabric and come in five colors. There's also a matching racerback sports bra, which has the brand's logo across the front and comes with removable pads.

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