Beyonce, Kelly Ripa, and Selena Gomez Are Always Photographed Wearing This One Brand

And it’s on sale at Nordstrom for under $100.

Jun 16, 2020 @ 6:55 pm

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Credit: Beyonce.com

Ganni is a brand that’s so good, it’s almost annoying. The cool-girl Danish brand from Copenhagen has been around for nearly two decades but only really reached peak popularity in the Instagram-era. With puff-sleeve tops and prairie dresses that were practically made for scrolling, Ganni is ever present. Like an ex-partner you’d rather forget, Ganni will show up right when you least expect it. I see Ganni on my Instagram feed at least four times a day. That number easily shoots up to twenty when any fashion event rolls around.

The more I think about it, the more I realize maybe Ganni is less like an ex-partner and more like that crush you have that everyone else seems obsessed with too. You wish you could keep it a secret, but everyone is just as in love as you are. Those people, though, don’t just involve your friends but celebrities like Beyonce, Kelly Ripa, and Selena Gomez — all of whom wear so much Ganni they may have whole closets dedicated to the brand.

Credit: ABC

Credit: James Devaney/Getty Images

Unlike most celeb-approved brands, Ganni is on the more affordable end of things. It’s not necessarily cheap, but you can easily get a trendy dress for under $300 and a statement top for around $150. Which is exactly why Ganni sales make the girls go crazy. When Ganni gets discounted, so many pieces suddenly are under $100.

At Nordstrom’s latest sale, where everything is an extra 25 percent off, the newest Ganni pieces are available at Zara prices and they’re selling out quickly. Even Selena Gomez’s tiger stripe long-sleeve silk midi dress is under $200. So instead of continuing to write a love letter to Ganni, I’m going to go ahead and stock up on the leopard print collared minidress I’ve had my eyes on for weeks. It’s honestly better than any crush I’ve ever had anyway.

Shop the latest Ganni sale at Nordstrom below.