The 10 Best Under-the-Radar Underwear Brands to Know Now

By Lashauna Williams
Updated Aug 22, 2018 @ 10:15 am
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
Courtesy

We love our Hanky Pankys as much as the next girl. But sometimes you need something different — for a specific dress, occasion, or a certain time of the month.

Sometimes, you just want something NEW. And with Fall approaching, now is a good time to go through your underwear drawer and discard those bras that have been lying in there since 2000-and-what.

There are tons of up-and-coming underwear brands that are well-priced and designed specifically with your needs in mind. Here, 10 of our favorites you should know.

VIDEO: Trust Us, We Tried It: Wearing a Bathing Suit to Work

Start Slideshow

1 of 10

Stance

Courtesy
$16
SHOP IT

If you feel like you're in a under garment style rut, go for something bold, printed, and fierce. This collection is filled with patterns that are eye-popping and just all around fun!

Advertisement
Advertisement

2 of 10

Me Undies

Courtesy
$from $14
SHOP IT

This brand caters to most women with a size-inclusive variety of soft basics. Think: comfy thongs and breathable briefs. The brand also offers the option to buy pairs individually or sign up for a subscription based membership. While you're there, pick up some underwear for your boyfriend!

3 of 10

Thinx

Courtesy
$34
SHOP IT

Thinx is on the rise with it's in your face ad campaigns and an unapologetic stance: Women have a periods and they're here to make things a little easier for us! This brand carries a variety of underwear that can replace woman's sanitary pads and tampons during that time of the month, making it well worth the investment.

Advertisement

4 of 10

Boody Eco Wear

Courtesy
$13
SHOP IT

An eco-friendly brand that uses viscose derived from Bamboo. The finished product?  Smooth undergarments that are not chemically treated which reduces any irritation you may experience from standard underwear.

5 of 10

Icon

Courtesy
$from $36
SHOP IT

Yes, we go to the spa, get massages, mani-pedis, etc... but are we investing in personal products that make us feel like our best selves? If you experience leakage and would like underwear that still looks fashionable, go for this brand. They offer a variety of great looking underwear with a very important function.

6 of 10

True&Co

Courtesy
$16
SHOP IT

Spoil yourself with some beautiful pieces! Try lace, mesh, and soft beautiful colors to give yourself a boost through the day! Nothing feels as great as a pretty pair of undies!

Advertisement
Advertisement
Advertisement

7 of 10

Oh La La

Courtesy
$12
SHOP IT

In the need for a sexy pair of undies? Take a look at Oh La La's amazing selection. Pieces have gorgeous corseting, luxe fabrics, and vixen peek-a-boos, that's sure to make you (and your partner!) very happy.

8 of 10

Duluth Trading Co.

Courtesy
$19
SHOP IT

Duluth Trading Co., a company heavily related to outwear and performance gear, offers sweat wicking and chafe free underwear that's perfect for the sports and hiking lovers.

9 of 10

Julianna Rae

Courtesy
$79
SHOP IT

Silky tap pants feel comfortable and can be the perfect undies for bedtime. Go less restrictive, while still being cute and comfy. This brand offers an array of silky separates that are sure to be divine against your skin.

Advertisement
Advertisement
Advertisement

10 of 10

Marieyat

Courtesy
$from $44
SHOP IT

Everything about this brand screams "cool girl"! The pieces are constructed so beautifully, that you're sure to be digging for sheer separates just to show off some of this amazing craftsmanship off.

Replay gallery

Share the Gallery

Up Next

By Lashauna Williams