The Top Must-See Ad Campaigns of Spring 2017
The biggest telltale sign of a new season isn't the weather or the fashion deliveries expected to land in stores—no, it's the onslaught of ad campaigns that unabashedly broadcast each brand's vision, spotlighting both new and forever muses modeling fresh wares (or in Gigi's case, an alarming lack thereof).
These campaigns set the tone for the rest of the season. And in this fight to win over the hearts and attention spans (and ultimately, the business) of consumers, these ads have become increasingly harder to miss, as buzzy stars are cast, wild jungle cats or camels become co-stars, and location sets get more exotic with each season. From Versace's horse-riding stunts to Dior's feminist message, scroll to see the top, must-see campaigns of spring 2017.
Tom Ford
Shot by: Tom Ford
Starring: Grace Hartzel (pictured), Amilna Estevão, Federico Novello, and Valentine Rontez
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PUMA
Starring: Cara Delevingne
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Versace
Shot by: Bruce Weber
Starring: Edie Campbell (pictured) and Anna Ewers
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Bottega Veneta
Shot by: Todd Hido
Starring: Lauren Hutton (pictured) and Joan Smalls
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Kate Spade New York
Starring: Fernanda Ly (and camel)
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Louis Vuitton
Shot by: Bruce Weber
Starring: Michelle Williams (pictured), Jennifer Connelly, Adèle Exarchopoulos, Sasha Lane
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Gucci
Shot by: Glen Luchford
Starring: Daisy Cvitkovic, Olof Källström, Unia Pakhomova, among others, and a pack of jungle cats
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Rachel Comey
Shot by: Charlie Engman
Starring: Parker Posey
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Roberto Cavalli
Shot by: Morelli Brothers
Starring: Stella Maxwell (pictured) and Jordan Barret
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Alexander Wang
Shot by: Inez Van Lamsweerde and Vinoodh Matadin
Starring: Anna Ewers, Binx Walton, Lexi Boling (pictured)
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Chanel
Shot by: Karl Lagerfeld
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Moschino
Shot by: Steven Meisel
Starring: Bella (pictured) and Gigi Hadid
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Dolce & Gabbana
Shot by: Franco Pagetti
Starring: Zendaya, Thylane Blondeau, and Sonia Ben Ammar
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Miu Miu
Shot by: Alasdair McLellan
Starring: Elle Fanning, Sonia Ben Ammar, Elsa Brisinger, Karen Elson, Birgit Kos, Carolyn Murphy, Mayowa Nicholas, Ellen Rosa, Lara Stone
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Balmain
Shot by: Steven Klein
Starring: Isabeli Fontana, Natasha Poly, Doutzen Kroes, Tony Ward, Gabriel Aubry, Jon Kortajarena
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ISABEL MARANT
Shot by: Inez Van Lamsweerde and Vinoodh Matadin
Starring: Anna Ewers
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Alexander McQueen
Shot by: Jamie Hawkesworth
Starring: Vittoria Ceretti
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Paule Ka
Shot by: Miles Aldridge
Starring: Yumi Lambert
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Saint Laurent
Shot by: Collier Schorr
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Chloé
Shot by: Charlotte Wales
Starring: Luna Bijl and Ukrikke Hoyer
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Givenchy Jeans by Riccardo Tisci
Shot by: Luigi & Iango/Streeters
Starring: Naomi Campbell, Justin Levy
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Frame
Shot by: Erik Torstensson
Starring: Sasha Pivovarova
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Sophia Webster
Shot by: Monica Menez
Starring: Ana Pirlog from IMG, Elisa from Profile
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Michael Kors Collection
Shot by: Mario Testino
Starring: Joan Smalls
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Michael Michael Kors
Shot by: Mario Testino
Starring: Taylor Hill and Romee Strijd
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Coach
Shot by: Steven Meisel
Starring: Chloe Grace Moretz