The Top Must-See Ad Campaigns of Spring 2017

By Andrea Cheng
Updated Mar 01, 2017 @ 5:30 pm
Credit: Courtesy

The biggest telltale sign of a new season isn't the weather or the fashion deliveries expected to land in stores—no, it's the onslaught of ad campaigns that unabashedly broadcast each brand's vision, spotlighting both new and forever muses modeling fresh wares (or in Gigi's case, an alarming lack thereof).

These campaigns set the tone for the rest of the season. And in this fight to win over the hearts and attention spans (and ultimately, the business) of consumers, these ads have become increasingly harder to miss, as buzzy stars are cast, wild jungle cats or camels become co-stars, and location sets get more exotic with each season. From Versace's horse-riding stunts to Dior's feminist message, scroll to see the top, must-see campaigns of spring 2017.

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Tom Ford

Credit: Courtesy

Shot by: Tom Ford

Starring: Grace Hartzel (pictured), Amilna Estevão, Federico Novello, and Valentine Rontez 

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PUMA

Credit: Courtesy of PUMA

Starring: Cara Delevingne

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Versace

Credit: Courtesy

Shot by: Bruce Weber

Starring: Edie Campbell (pictured) and Anna Ewers

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Bottega Veneta

Credit: Courtesy

Shot by: Todd Hido

Starring: Lauren Hutton (pictured) and Joan Smalls

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Kate Spade New York

Credit: Courtesy

Starring: Fernanda Ly (and camel)

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Louis Vuitton

Credit: Courtesy

Shot by: Bruce Weber

Starring: Michelle Williams (pictured), Jennifer Connelly, Adèle Exarchopoulos, Sasha Lane

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Gucci

Credit: Courtesy

Shot by: Glen Luchford

Starring: Daisy Cvitkovic, Olof Källström, Unia Pakhomova, among others, and a pack of jungle cats

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Dior

Credit: Courtesy

Shot by: Brigitte Lacombe 

Starring: Ruth and May Bell

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Rachel Comey

Credit: Courtesy

Shot by: Charlie Engman

Starring: Parker Posey

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Stuart Weitzman

Credit: Courtesy

Shot by: Mario Testino

Starring: Gigi Hadid

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J.W.Anderson

Credit: Courtesy

Shot by: Jamie Hawkesworth

Starring: Chloe Sevigny

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Roberto Cavalli

Credit: Courtesy

Shot by: Morelli Brothers

Starring: Stella Maxwell (pictured) and Jordan Barret

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Alexander Wang

Credit: Courtesy

Shot by: Inez Van Lamsweerde and Vinoodh Matadin

Starring: Anna Ewers, Binx Walton, Lexi Boling (pictured)

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Max Mara—Accessories

Credit: courtesy Max Mara

Shot by: Steven Meisel

Starring: Gigi Hadid

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Chanel

Credit: courtesy Chanel

Shot by: Karl Lagerfeld

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Moschino

Credit: Steven Meisel for Moschino

Shot by: Steven Meisel

Starring: Bella (pictured) and Gigi Hadid

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Dolce & Gabbana

Credit: courtesy Dolce & Gabbana

Shot by: Franco Pagetti

Starring: Zendaya, Thylane Blondeau, and Sonia Ben Ammar

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Miu Miu

Credit: courtesy Miu Miu

Shot by: Alasdair McLellan

Starring: Elle Fanning, Sonia Ben Ammar, Elsa Brisinger, Karen Elson, Birgit Kos, Carolyn Murphy, Mayowa Nicholas, Ellen Rosa, Lara Stone

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Balmain

Credit: courtesy Balmain

Shot by: Steven Klein

Starring: Isabeli Fontana, Natasha Poly, Doutzen Kroes, Tony Ward, Gabriel Aubry, Jon Kortajarena

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ISABEL MARANT

Credit: courtesy Isabel Marant

Shot by: Inez Van Lamsweerde and Vinoodh Matadin

Starring: Anna Ewers

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Alexander McQueen

Credit: Courtesy

Shot by: Jamie Hawkesworth

Starring: Vittoria Ceretti

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Paule Ka

Credit: courtesy Paule Ka

Shot by: Miles Aldridge

Starring: Yumi Lambert 

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Saint Laurent

Credit: Courtesy

Shot by: Collier Schorr

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Chloé

Credit: Courtesy

Shot by: Charlotte Wales

Starring: Luna Bijl and Ukrikke Hoyer

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Givenchy Jeans by Riccardo Tisci

Credit: Courtesy

Shot by: Luigi & Iango/Streeters

Starring: Naomi Campbell, Justin Levy

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Frame

Credit: Courtesy

Shot by: Erik Torstensson

Starring: Sasha Pivovarova

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Sophia Webster

Credit: courtesy Sophia Webster

Shot by: Monica Menez

Starring: Ana Pirlog from IMG, Elisa from Profile

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Michael Kors Collection

Credit: Courtesy

Shot by: Mario Testino

Starring: Joan Smalls

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Michael Michael Kors

Credit: Courtesy

Shot by: Mario Testino

Starring: Taylor Hill and Romee Strijd

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Carolina Herrera

Credit: Courtesy Carolina Herrera

Shot by: Mario Testino

Starring: Lily Aldridge and Grace Elizabeth

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Coach

Credit: Courtesy

Shot by: Steven Meisel

Starring: Chloe Grace Moretz

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