The Top Must-See Ad Campaigns of Spring 2017

By Andrea Cheng
Updated Mar 14, 2017 @ 2:14 pm

The biggest telltale sign of a new season isn't the weather or the fashion deliveries expected to land in stores—no, it's the onslaught of ad campaigns that unabashedly broadcast each brand's vision, spotlighting both new and forever muses modeling fresh wares (or in Gigi's case, an alarming lack thereof).

These campaigns set the tone for the rest of the season. And in this fight to win over the hearts and attention spans (and ultimately, the business) of consumers, these ads have become increasingly harder to miss, as buzzy stars are cast, wild jungle cats or camels become co-stars, and location sets get more exotic with each season. From Versace's horse-riding stunts to Dior's feminist message, scroll to see the top, must-see campaigns of spring 2017.

VIDEO: The Top Must-See Ad Campaigns of Spring 2017

 

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Tom Ford

Courtesy

Shot by: Tom Ford

Starring: Grace Hartzel (pictured), Amilna Estevão, Federico Novello, and Valentine Rontez 

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PUMA

Courtesy of PUMA

Starring: Cara Delevingne

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Versace

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Shot by: Bruce Weber

Starring: Edie Campbell (pictured) and Anna Ewers

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Bottega Veneta

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Shot by: Todd Hido

Starring: Lauren Hutton (pictured) and Joan Smalls

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Kate Spade New York

Courtesy

Starring: Fernanda Ly (and camel)

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Louis Vuitton

Courtesy

Shot by: Bruce Weber

Starring: Michelle Williams (pictured), Jennifer Connelly, Adèle Exarchopoulos, Sasha Lane

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Gucci

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Shot by: Glen Luchford

Starring: Daisy Cvitkovic, Olof Källström, Unia Pakhomova, among others, and a pack of jungle cats

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Dior

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Shot by: Brigitte Lacombe 

Starring: Ruth and May Bell

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Rachel Comey

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Shot by: Charlie Engman

Starring: Parker Posey

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Stuart Weitzman

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Shot by: Mario Testino

Starring: Gigi Hadid

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J.W.Anderson

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Shot by: Jamie Hawkesworth

Starring: Chloe Sevigny

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Roberto Cavalli

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Shot by: Morelli Brothers

Starring: Stella Maxwell (pictured) and Jordan Barret

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Alexander Wang

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Shot by: Inez Van Lamsweerde and Vinoodh Matadin

Starring: Anna Ewers, Binx Walton, Lexi Boling (pictured)

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Max Mara—Accessories

courtesy Max Mara

Shot by: Steven Meisel

Starring: Gigi Hadid

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Chanel

courtesy Chanel

Shot by: Karl Lagerfeld

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Moschino

Steven Meisel for Moschino

Shot by: Steven Meisel

Starring: Bella (pictured) and Gigi Hadid

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Dolce & Gabbana

courtesy Dolce & Gabbana

Shot by: Franco Pagetti

Starring: Zendaya, Thylane Blondeau, and Sonia Ben Ammar

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Miu Miu

courtesy Miu Miu

Shot by: Alasdair McLellan

Starring: Elle Fanning, Sonia Ben Ammar, Elsa Brisinger, Karen Elson, Birgit Kos, Carolyn Murphy, Mayowa Nicholas, Ellen Rosa, Lara Stone

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Balmain

courtesy Balmain

Shot by: Steven Klein

Starring: Isabeli Fontana, Natasha Poly, Doutzen Kroes, Tony Ward, Gabriel Aubry, Jon Kortajarena

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ISABEL MARANT

courtesy Isabel Marant

Shot by: Inez Van Lamsweerde and Vinoodh Matadin

Starring: Anna Ewers

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Alexander McQueen

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Shot by: Jamie Hawkesworth

Starring: Vittoria Ceretti

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Paule Ka

courtesy Paule Ka

Shot by: Miles Aldridge

Starring: Yumi Lambert 

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Saint Laurent

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Shot by: Collier Schorr

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Chloé

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Shot by: Charlotte Wales

Starring: Luna Bijl and Ukrikke Hoyer

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Givenchy Jeans by Riccardo Tisci

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Shot by: Luigi & Iango/Streeters

Starring: Naomi Campbell, Justin Levy

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Frame

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Shot by: Erik Torstensson

Starring: Sasha Pivovarova

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Sophia Webster

courtesy Sophia Webster

Shot by: Monica Menez

Starring: Ana Pirlog from IMG, Elisa from Profile

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Michael Kors Collection

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Shot by: Mario Testino

Starring: Joan Smalls

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Michael Michael Kors

Courtesy

Shot by: Mario Testino

Starring: Taylor Hill and Romee Strijd

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Carolina Herrera

Courtesy Carolina Herrera

Shot by: Mario Testino

Starring: Lily Aldridge and Grace Elizabeth

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Coach

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Shot by: Steven Meisel

Starring: Chloe Grace Moretz

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Stella McCartney

courtesy Stella McCartney

Shot by: Harley Weir

Starring: Dilone, Alanna Arrington, Charlee Fraser, and McKenna Hellam

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Salvatore Ferragamo

courtesy Ferragamo

Shot by: Peter Lindebergh

Starring: Lily Aldridge (pictured), Andres Velencoso, and McKenna Hellam

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Longchamp

Courtesy of Longchamp

Shot by: Mikael Jansson

Starring: Alexa Chung

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Christopher Kane

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Shot by: Alasdair McLellan

Starring: Jean Campbell

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MAJE

courtesy Maje

Shot by: Tyrone Lebon

Starring: Frederikke Sofie

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HUGO BY HUGO BOSS

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Shot by: Harley Weir

Starring: Anwar Hadid (pictured), Soko, Devon Aoki, Alexandra Marzella, Jasper Briggs, Luka Sabbat, Kiki Willems, Felix Gesnouin, Wyatt Shears, Fletcher Shears.

38 of 51

EDUN

Courtesy Edun

Shot by: Kristin-Lee Moolman

Starring: IMADE, AMELIA, and SOMALIA

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Bally

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Shot by: Gregory Harris

Starring: Irina Shayk (pictured), Kit Butler, and David Trulik

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Mulberry

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Shot by: Kira Bunse

Starring: Sora Choi and Chanel Gomez 

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COACH

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Shot by: Meisel

Starring: Lexi Boling, Wallette Watson, Hayett McCarthy, Cara Taylor, He Cong, and Anders Donatelli

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Agent Provocateur

Mario Sorrenti

Shot by: Mario Sorrenti

Starring: Andreaa Diaconu

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Camilla and Marc

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Shot by: Duncan Killick

Starring: Mali Koopman

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RAF SIMONS

Willy Vanderperre

Shot by: Willy Vanderperre

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VERA WANG

Patrick Demarchelier

Shot by: Patrick Demarchelier

Starring: Liza Ostanina (pictured), Estelle Chen, Luisana Gonzalez, Camille Hurel, Zhenya Mygovich, and Liene Podina

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Giorgio Armani

courtesy Giorgio Armani

Shot by: Mert Alas and Marcus Piggott

Starring: Heather Kemesky, Lara Mullen, Maartje Verhoef, Charlee Fraser, Sophia Ahrens, Andrey Zakharov, Julian Schneyder and Aleksandar Rusic

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NET-A-PORTER

Courtesy

Shot by: Gregory Harris

Starring: Grace Elizabeth, Lineisy Montero, Sofie Hemmet, and Jing Wen

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Brandon Maxwell

Courtesy Brandon Maxwell

Shot by: Santiago Gonzalez

Starring: Riley Montana

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THEORY

Erik Tortensson

Shot by: Erik Tortensson

Starring: Amber Valletta (pictured), Adwoa Aboah, Fei Fei Sun, Lily Aldridge, and Liya Kebede

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3.1 PHILLIP LIM

Courtesy

Shot by: Viviane Sassen

Starring: Lotte Van Noort

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