Amazon’s Big Style Sale Is Finally Here

It’s like Prime Day for fashion.

By Laura Reilly Updated Jun 25, 2020 @ 4:58 pm

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Surprises used to be a good thing: birthday parties and drop-ins from friends and finding a $20 bill in a pair of pants you haven’t worn in a while. I don’t think I have to elaborate much when I say, in 2020, the surprises have been… not so good. But! While we brace for the next thing to bulldoze us into the next month, some totally unexpected yet warmly welcome moments manage to slip through into the day-to-day, too.

Amazon blessing us with a massive, unannounced Prime Day-level fashion sale for the first time ever is a good surprise. The Big Style Sale, as the shopping event has been dubbed, is full of deals so deep and designers so unexpected that the contents of the sale are just as shocking as the existence of the sale itself — and that’s a great surprise.

Included in the sale are Amazon fashion brand classics, like Levi’s, Adidas, and Ray-Ban, but also a slew of contemporary and designer brands that we never expected to see on Amazon, let alone at such accessible price points. Ganni is well under $100, Mara Hoffman is basically half-off, and J Brand jeans are more affordable than ever.

The sale, which is riddled with sundresses, sandals, swimsuits, and breezy separates, is a gift to anyone who’s still working on their summer wardrobe (ahem, us).

And, just when you thought the surprises were over, here's one more: Tomorrow morning, InStyle will be streaming on Amazon Live to walk shoppers through some of our very top picks. Make sure to tune in on June 26, 10:25 a.m. ET for the full run-down on these amazing deals.

Shop our top picks from Amazon’s shockingly good surprise style sale below, and see the full selection of markdowns here.

Best Dress Deals