Allbirds Is Releasing Socks Made of a New, Game-Changing Material

And they're softer than your coziest blanket.

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Allbirds Socks
Photo: Courtesy

Allbirds, the comfortable, no-sock-needed sneakers, have been on my radar for years. And I'm not alone: Stars like Sarah Jessica Parker, Mila Kunis, and Hilary Duff are also fans of the eco-friendly, affordable shoes. Yesterday, the New Zealand-based brand completely shook things up with the announcement of a major product launch.

Allbirds has officially jumped into the apparel game with three new sock styles: $16 Tubers, $12 Hiders, and $14 Quarters. The brand created a brand new, trademarked material that's called Trino, a combination of the Allbirds Tree and Merino yarn. It's so soft, I wouldn't be surprised if Allbirds started making blankets next.

True to brand, the Trino socks are produced sustainably, and Allbirds says they are carbon neutral. The fiber includes recycled plastic bottles.

Allbirds Socks

I guess it's time to throw away those old socks and upgrade my entire sock drawer.

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