Fashion Clothing Try the Inclusive Activewear Brand That's Eliminating Traditional Sizing and Empowering Women By Lashauna Williams Lashauna Williams Lashauna Williams is a New-York based writer, editor, and copywriter who covers all things fashion and beauty. She was previously the Assistant Marketing Editor for InStyle, and is currently a Copywriter for Amazon Fashion. InStyle's editorial guidelines Updated on January 20, 2018 @ 10:00AM Pin Share Tweet Email We independently research, test, review, and recommend the best products—learn more about our process. If you buy something through our links, we may earn a commission. Courtesy As women, we talk size. What size are you? What size would you like to be? And more often than not, size has a negative connotation. But, recently we've seen a surge of women saying "I love my size" and "my size doesn't define me." FYI, if you'd like to refresh your Instagram feed with some positive women, try Latecia Thomas, Hunter McGrady, Roxy Earle, or Tabria Majors (just to name a few). Thankfully, brands are also moving towards a more inclusive mindset. Michael Kors, Christian Siriano, and Prabal Gurung have all had curvy models walk their runways. But what if it were possible to remove that "number", the size "whatever", from your vocabulary entirely. How about "I''m a size Blazin'" versus size 16? If we remove the power from a number, we just focus on the quality and fit. What a dream. The Curve Industry Is Booming and Making a Huge Impact in Fashion Active Ego, a curve-friendly activewear line, is removing the number size for empowering words to prove size doesn't make you more attractive or more worthy. It's the woman herself who makes up her value. Gone are sizes 14 (now "fierce"), 18 (now "bombshell"), 20 (now "powerhouse"), and 22 (now "supreme"). "I wanted the whole 'plus size' concept to disappear and what better way to do that than to go away with sizes? Who really cares anyway? The size names have a feeling of strength and that is what Active Ego is about, building confidence and strength in women", says CEO and founder Jennifer James. Model Denise Bidot Shares Her 6 Best Styling Tricks "The focus for apparel should be about security in fit and style, not size. We're all different and that's what makes us all so beautiful. Changing the conversation will change how women will shop and it makes the experience fun." And every woman deserves beautifully crafted clothing, no matter her size. Shop the full collection at myactiveego.com. And how awesome will it feel when you add "bombshell" to your shopping bag? Layered Sleeve Hoodie Courtesy Buy Now A basic hoodie is the perfect cover-up after a sweat session. The layered sleeves feels modern and innovative. Cold Shoulder Pullover Courtesy Buy Now Look fabulous, while sweating, in a cut-out top that pairs perfectly with the Slim Fit Legging. Sheer Leggings Courtesy Buy Now Mesh inset leggings are hot right now. These have a flattering peek-a-boo with a vertical side panel.