Louis Vuitton Makes Jan. 12 a New Holiday For a Good Cause
A year ago, Louis Vuitton made the ultimate pink promise when the luxury brand teamed up with UNICEF to raise funds that will benefit children in urgent need. And to make good on that promise, the fashion powerhouse designed a silver Lockit pendant and bracelet, where for every one sold, $200 of the purchase price ($600 for the pendant; $500 for the bracelet) will be donated to UNICEF.
To date, this partnership has helped raise more then $2.5 million. We repeat: $2.5 million. But this is only the beginning—there's still so much work to be done. In a global call to action, Louis Vuitton has named Jan. 12 #makeapromise day to promote awareness of this do-good mission through its global network of 460 stores in more than 60 countries worldwide. Today, 12,000 Louis Vuitton Client Advisors will serve as special advocates of the Louis Vuitton x UNICEF partnership to raise awareness and, hopefully, funds through Lockit sales.
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