13 Under-the-Radar Jewelry Brands You'll Want to Know Before Everyone Else

Between unique designs, celebrity fans, and reasonable price points, there's a lot to love about this list.

Photo: Edward Berthelot/Getty Images

While living in the age of comfy fashion inevitably means longing for that night out dress or beloved heels at the back of your closet, it also means that accessories — namely jewelry — have had a moment to shine like never before. Brands have gotten creative, with Etro reimagined the childhood-favorite beaded jewelry trend, while Givenchy and Louis Vuitton have cemented the staying power of chain-link necklaces. Still, the best hidden gems and unique renditions of your favorite trends are often found in the studios of smaller brands across the world, rather than the well-known fashion houses we've loved for years.

From unorthodox gold designs, to incorporating color in a modern and elevated way, to pieces complete with healing crystals, the coolest jewelry brands to shop in 2021 are the lesser-knowns that offer the possibility of self expression through accessorizing. And, the best part is, you won't have to worry about everyone you know owning the same exact items.

We've rounded up a list of 13 cool, under-the-radar jewelry brands to shop right now. Your most-worn piece of 2021 awaits.

Gypsy By Knature

Gypsy By Knature elevates everyday jewelry with unique attention to detail and texture. Pulling inspiration from the women of Brooklyn, New York and her travels in east Asia, self-taught designer Anishka Booker takes layering necklaces and stackable rings to new heights.

Shop now: Celestial Toe Ring, $39

Jenny Bird

While many buzzy jewelry brands tend to lean on gold over silver or vice versa, Jenny Bird creates a home distinctly for lovers of both. With classic pieces at its core, the beauty of the brand lies in its ability to blend tones and reimagine jewelry staples such as stud and hoop earrings for the modern woman.

Shop now: Foli Ear Cuff Set, $50

We Dream In Colour

This New York City-founded brand churns out larger-than-life jewelry that feels both playful and elegant, and does so in a way that seems effortless. The name gives way to exactly what you can expect: A colorful, yet wearable selection that ranges from various shades of green to poppy violets, while incorporating elements of nature such as leaves, flowers and birds.

Shop now: Padme Earrings, $186

Je Blanc

Adorned with healing crystals and often accompanied by the philosophical tagline "The future of fashion is humility," JéBlanc is the statement jewelry line that comes with a sense of purpose and instant editorial appeal. Handmade in Los Angeles by Georgia-native designer, Jeniece Blanchet, JéBlanc's spirally, structural earrings are known to sell out quickly, and are already loved by celebs such as Tracee Ellis Ross and Jasmine Sullivan.

Shop now: Ja$mine Hoops, $280

Ochre Handmade

One look at Ochre Handmade and it's no wonder designer Lauren Quinn, who hand-produces every piece alone, is dubbed the 'Marble Queen.' With the Ochre Handmade's thoughtful use of color and artsy layering of abstract shapes, anything from the brand is bound to be a conversation starter.

Shop now: Eden Earrings, $34

Avu Jewelry

Are you a fan of the fun versatility of materials such as polymer clay and resin? Enter, Avu Jewelry. Although the brand boasts a colorful collection at first glance, designer Alison Vu often works with muted shades of lilacs and orange that you'll find have just as much wear potential as your go-to neutrals.

Shop now: Thea Earrings, $58

Mountain and Moon

The next time you go for a colorful eyeshadow moment, consider pairing the look with Mountain and Moon's whimsical jewelry. Simultaneously dainty and opulent, signatures of the brand include textured gold tones and vibrant gemstones.

Shop now: Tijana Necklace, $107

Mutter Metal Works

Mysteriously chic designs are brought to life with timeless modernity at Mutter. The London brand calls on archaic symbolism and religious references to create heirloom pieces you'll want in your collection for years to come.

Shop now: Nail Cuff, $301

Fay Andrada

Emily Ratajkowski and Rosie Huntington-Whitley are among the celebs loving Fay Andrada's bold yet timeless designs. Founded in 2010 in New York City, the brand's handmade pieces (often complete with an artful, brushed finish), teeter the line between minimalism maximalism in the best way.

Shop now: Rysty Hi Ring, $150

La Manso

La Manso is the curated collection of plastic vintage rings that promise to be the center of attention. Reconstructing elements of old jewelry into new creations, La Manso's pieces are chunky, colorful, and fit for those who enjoy experimenting with fashion.

Miss RIP Ring - $70


When African and futuristic inspirations come together, the result is jewelry brand Khiry, brought to life by Jameel Mohammed after his designs caught the eye of a fashion director at Barney's New York. The brand turns gold vermeil into art, garnering the attention of celebrities such as Serena Williams.

Shop now: Orb Ring, $380

Statement by Nadia

Statement by Nadia's take on jewelry personalization is far from average. The brand is best known for its linked earrings, which use marble-finished resin letters to spell out messages such as "BLM" and "VOTE," and it also offers the option of customization. Now, your jewelry literally speaks for you.

Shop now: XO Earrings, $32


Rooted in the promotion of slow and intentional fashion, Mahnal offers solid brass jewelry in geometric, wirey designs. Whether you're looking for a star-of-the-show statement necklace or a stackable ring to merge with your existing lineup, the brand's artisanal selection offers versatility for all of your needs.

Shop now: Janan Collar, $165

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