She may be the newest ambassador, but it turns out she has a long history with the brand.

By Samantha Sutton
Apr 21, 2021 @ 12:36 pm
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Tiffany & Co
Credit: Courtesy

While part of us may always think "Audrey Hepburn" when we hear the name Tiffany & Co., it looks like the actress may have some serious competition when it comes to word association. Today, the jewelry brand famous for its blue boxes and the timeless treasures they hold announced its newest brand ambassador, BLACKPINK's Rosé.

Not only has Rosé been praised for her immeasurable talent as part of the girl group, but she is also known for her impeccable style. Another reason why it's the perfect match? Rosé has a long, personal history with the brand.

"I've always loved wearing Tiffany jewelry," she revealed via a press release, which was accompanied by stunning shots from her 2021 campaign for Tiffany HardWear. "To be part of an iconic brand that has been part of my life for a long time makes it that much more special to me. I am very honored and excited to be a part of the HardWear campaign and I can't wait for everyone to see it."

Tiffany & Co
A behind-the-scenes photo from Rosé's Tiffany HardWear campaign, exclusively shared with InStyle.
| Credit: Courtesy

When Rosé says she has always loved wearing Tiffany & Co. items, she isn't kidding, either. The singer shared a sweet story exclusively with InStyle, revealing her first memories of wearing the jewelry.

"Tiffany jewelry has been a part of my life since way back in high school. We used to gather money to gift each other cute little Tiffany necklaces and there was always that special excitement of receiving that classic, Tiffany Blue® shopping bag. I love how everyone at any age can always enjoy a bit of Tiffany jewelry in their lives."

Tiffany & Co
Credit: Courtesy

In the ads for the collection — which, according to Tiffany & Co., is based on the "edge and energy of New York City" — Rosé can be seen wearing graphic 18k yellow and rose gold links that are accented with pavé diamonds. On Friday, April 23, the campaign will make its global debut across Tiffany's channels, and will also take over the façade at Tiffany & Co. New York Flagship, located on the corner of 57th and 5th.