Why Would This Bathing Suit Cost $500?
How much would you pay to not feel stressed out about the way you look on the beach? Fifty dollars? One hundred dollars? I paid $445 to purchase Eres’ Edito Tirbune Matelassé Swimsuit about two years ago and haven’t regretted it.
I don’t have unlimited funds. I have a warped sense of how much things “should” cost from working in the fashion industry for nearly half my life, but I am fully aware that $445 is a hell of a lot of money to spend on a bathing suit, which, truth be told, I only wear a handful of times a year. Here’s another confession: I don’t even know how to swim.
But bathing suit shopping is tough. And Eres? Well, Eres makes it feel easier, to me.
For over 40 years, Eres has been making the chicest of chic French swimwear and lingerie. Their pieces are simple. They fit. They come in great colors (their blues are especially fabulous). There’s nothing complicated about them—no weird straps or hard to figure out bodices. But, they’ll cost you.
A simple string bikini (they call it their Les Essentiels Malou triangle bikini) will cost you $125 for the top and an additional $125 for the bottom. A bikini top with a bit more structure, like the “Gang” triangle bikini top, will run you $195. And if you want a one-piece (and trust us, you want an Eres one-piece), you’ll have to shell out, minimum, $280.
The suit I fell in love with, as previously mentioned, rang in at $445. And after months of torment trying to find a swimsuit that didn’t make me want to wear an oversized sweat suit to the beach, I thought little about handing my credit card over.
It helps that I know a bit about why these swimsuits cost so much.
The design team over at Eres has propriety shapes and colors that are invented each season, yes, but what sets these suits apart from the rest isn’t always the design, rather the exclusive fabric they use: peau douce, which gives the suit a second skin effect, and an ultralight parachute fabric that dries the swimsuit off almost immediately after it leaves the water. These two fabrics, invented and patented by the house, can only be used by Eres. Talk about exclusive.
Another fun fact? These suits are tested as seriously as that car you just spent $20,000 on. Downstairs in their Paris-based design studio, they have the "destroy lab" where each style is tested with the harshest conditions: light, sand, and water, to see what the suit can withstand and how it will wear over time. All of the hardware (anything “extra” that’s put on the suit) is also tested with heat for the same purpose.
Eres’ most expensive suit this season will cost you $570 (for comparison’s sake that J. Crew bathing suit we told you about earlier this week is under $100). It's called the Anne-Sophie Bandeau swimsuit and it was supposedly inspired by New York galleries. It has internal silicone strips to ensure it stays perfectly in place and is made from the perfectly thick peau douce fabric that you can always count on from Eres. From a more "fashion" POV, the design has lacing at the side, which reveals just the right amount of skin, without being overly sexy.
Let’s do some fashion math, shall we? And for full transparency, this equation is coming straight from the source.
$570 divided by Memorial Day, July 4th, Labor Day, plus another two weeks for summer prime time holidays is a total of 24 days. And we’re guessing that’s about a 6-hour wear per day (because, let’s face it, if you’re wearing an Eres bathing suit, you’re also going to wear it as a bodysuit).
Stay with me.
So, $570 divided 24 days divided 24 hours per day X 6 hours of usage … comes out to $6 per day. And that, my friend, I am totally willing to spend.
Cost per wear, people. Cost. Per. Wear.