Want That DIY Hem Look? This Denim Brand Is Making It Super Easy
The common denominator among all the denim trends that have cropped up in the last year? Raw, unfinished hems. And we get why—the frayed edge, well, lends edge to any look. And when the only tool you absolutely need is a pair of scissors, anyone can slice off the ends of their jeans, but that doesn't mean everyone should. A "botched crop" is how 3x1 founder and denim expert Scott Morrison likes to put it.
To prevent future botched crops (uneven hems, too-short lengths, etc), 3x1 has launched the DIY Jean, which features a measuring guide printed on the inside of each leg. Genius, right?
“Customization has always been central to the 3x1 ethos. We offer custom and bespoke denim services in our N.Y.C. atelier and encourage our customers to come in and experience the design and manufacturing process from start to finish first hand. We were first inspired to create the DIY Jean to give our wide customer base access to an element of 3x1 customization," Morrison says. "Over the past few seasons we have seen that women love to cut and hem their own jeans for a more undone look, which more likely than not results in a botched crop, so we are aiming to fix this with our easy-to-use, printed interior guide."
It doesn't get more fool-proof than this. You can pre-order the 3x1 DIY Jean now for $285 at 3x1.us.