Emma Hobday

Emma Hobday, Writer
Title: Writer
Education: University of Portsmouth
Location: London
Expertise: Skincare, Haircare, Makeup

Emma is a beauty obsessive who loves nothing more than keeping on top of beauty trends, news and innovations. She has been a beauty journalist for four years, and so has tested many, many products - but you can rest assured that she will only write about or recommend products she truly loves.


  • Emma completed a beauty internship at Marie Claire.
  • She has hosted Instagram lives with nail and beauty professionals.
  • She is a 2014 graduate from The University of Portsmouth with a Bachelor of Science in Human Communication Science.
  • She specializes in skincare, haircare, and makeup at Daily Mail Best Buys.


Emma started her career in retail head offices, working across customer service and HR for Lush and Cult Beauty. After falling in love with beauty journalism, she interned at Marie Claire in London and worked for a trade beauty magazine before landing at the UK's Daily Mail Best Buys as a junior editor, where she specializes in all aspects of beauty content.


Emma graduated from The University of Portsmouth in the UK with a degree in communications.

About InStyle

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