Emma Guillen

Emma Guillen, Writer
Title: Writer
Education: Boston University
Location: New York, NY
Expertise: Makeup

Emma is a fashion and beauty writer based out of her dog's apartment in New York City. She’s worked with brands and publications such as e.l.f. Cosmetics, Macy's, Frank Body, The Everygirl, POPSUGAR, and HelloGiggles, among others.


  • Emma is a senior copywriter for e.l.f. Beauty.
  • She's written print headlines and in-store signage for Macy's, Frank Body, and Krave Beauty.
  • She is an alumnus of the Rochester Institute of Technology.


Emma is a senior copywriter for e.l.f. Beauty, where she concepts and crafts copy for product launches, 360 digital campaigns, and more. Previously, she's written print headlines and in-store signage for Macy's, social and video ads for Frank Body, and packaging copy for Krave Beauty. When she's not writing for brands, she's contributing to publications like The Everygirl, POPSUGAR, and of course, InStyle.


Emma holds a master's in communication from Boston University and a bachelor's in marketing from Rochester Institute of Technology.

About InStyle

InStyle is an award-winning destination for fashion, beauty, and pop-culture, with an all-are-welcome ethos that swings open the proverbial velvet ropes. Whether you’re looking for a wardrobe refresh, haircut inspiration, or a story that’ll make sparkling cocktail-party conversation, our expert-connected coverage is where to start. Learn more about our team and editorial guidelines, here.