Product Reviews and Recommendations

At InStyle, part of our mission is to find best-in-class buys that are worth your time, money, and attention. Our commerce editors and writers comprise decades of expertise across beauty, fashion, lifestyle and wellness. Whether we’re reviewing laser hair removal devices or testing sheet masks, we always prioritize journalistic integrity and factual accuracy to share product recommendations that will help you look and feel your best.

In addition to relying on our own expertise, we tap industry experts — from celebrity hair stylists to top dermatologists — to help readers make the best purchasing decisions for their lifestyle. Brands may send us products to try for editorial consideration, but we will never accept a product in exchange for positive coverage (or guarantee coverage at all) and we are always transparent when we’ve received a sample. We may receive affiliate commissions on products purchased through our content, but our reviews and recommendations are purely editorial.

Our Process

We curate product recommendations that will enhance your everyday routine, boost your confidence, and help you put the best version of yourself forward each and every day. Whether you're looking for a rich lipstick that will last all day or a go-to blazer that will add style and polish to your look of the day, you can count on us to steer you in the right direction.

Hair Dryers Test

InStyle / Jessica Juliao

To determine which products actually live up to their hype, we put each one through rigorous research and testing standards and processes before we recommend it to you. We rate and review products in our three labs across the country and with our network of home testers, so you can rest assured that what we call the best is exactly that.

We never consider an article “finished.” Brands are constantly changing their inventory which can then render a previous recommendation obsolete. And we understand how frustrating it can be read a review for a “holy grail” product only to see that it's been discontinued. Our “best-of” articles are routinely checked for accuracy and updated with new launches.

MILK-MAKEUP-Hydro-Grip-Setting+Refreshing-Spray

InStyle / Tamara Staples

How We Make Money

We receive an affiliate commission on some, but not all, of the products we recommend — but only if you decide to click through to the retailer's site and make a purchase. We only recommend trusted retailers with a proven track record for service and dependability.

News & Deals

If you live for a sale section, know that we will always find the best price on the clothes you want to wear right now. Our team of shopping experts are constantly scouring the internet for the latest product launches, price cuts, and restocks. We also work around the clock on shopping holidays like Black Friday, Cyber Monday, and Amazon Prime Day to ensure you make the most of the biggest sale days of the year. Additionally, our writers live and breathe products, working with our testers and labs to share their honest experiences firsthand.

Diversity and Inclusivity

Because we are committed to diversity and inclusion in all that we do, we make sure to feature BIPOC-owned (Black, Indigenous, and all People of Color) brands in our testing whenever possible. We also seek to have representation across age, race, and gender identity through our testers, so there's something for everyone reflected on our pages. Click here to read our full Diversity, Equity, and Inclusion Pledge.

Sheet Mask Test

InStyle / Jessica Juliao

Safety

While we thoroughly research everything we review, test, and recommend, occasionally, certain products may be subject to recalls or revised use recommendations. We do our best to regularly update our content to reflect any official announcements from the Consumer Product Safety Commission (CPSC). We urge you to monitor information related to items you purchase.

Meet Us

Bronwyn Barnes
Bronwyn Barnes
VP of Commerce

Bronwyn is the VP of Commerce for Health and Beauty at Dotdash Meredith and joined the team in 2021. She is a professional storyteller and digital pioneer with 20 years of experience in print, digital and social media. She was the founding social media editor of InStyle's Facebook, Twitter, and Instagram accounts and architect of early social media brand partnerships with brands like Target, Lionsgate Films, and Essie. Bronwyn has also worked as an editor and writer, at InStyle, Entertainment Weekly, People, Travel + Leisure, and more.

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Jessica Mahgerefteh, Commerce Editorial Director
Jessica Mahgerefteh
Commerce Director

Jessica joined the Dotdash Meredith team in 2019 and has held various content positions, and more recently joined the InStyle team in 2022 as Commerce Director. She helps lead the site's evergreen commerce strategy across the Beauty & Style Group. Jessica has over seven years of experience writing, editing, and publishing beauty, fashion, and lifestyle content for various digital publications.

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Shannon M. Bauer, Senior Commerce Beauty Editor
Shannon Bauer
Senior Commerce Editor

Shannon M. Bauer is a Senior Commerce Editor for Dotdash Meredith's Beauty & Style Group. She joined the InStyle team in 2022 and works with a team of talented writers and editors to create expert- and research-driven product roundups and reviews. Shannon has seven years of experience writing, editing, and producing beauty and wellness content for top print and digital publications.

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Chloe Anello
Chloe Anello
Senior Commerce Editor

Chloe Anello is a Senior Commerce Editor for Dotdash Meredith's Beauty & Style Group. She joined the InStyle team in 2022 and works with a wide range of freelancers and on-staff writers to create expert- and research-driven product roundups for all things fashion. Before joining the team, she worked for New York Magazine's The Strategist, where she led the fashion content and celebrity shopping column. Her work has appeared in New York Times, The Cut, Vulture, Cosmopolitan, Byrdie, Shape, and more.

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Mary Honkus
Mary Honkus
Commerce Editor

Mary joined the InStyle team as a Commerce Editor in 2022 and is responsible for writing, editing and publishing evergreen beauty and fashion content. Prior to joining InStyle, Mary worked as an Associate Editor at L'Oreal's Makeup.com and Skincare.com. When she's not trying out the latest makeup and skincare launches, she can be found exploring New York City's food scene, trying out a trendy workout class or traveling.

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Caitlyn Martyn
Caitlyn Martyn
Commerce Writer

Caitlyn Martyn joined the InStyle team as a Commerce Writer in 2022 and is responsible for writing tested product recommendations and reviews. She has experience writing and producing beauty and lifestyle content, and has tested hundreds of products over the years. Before joining InStyle, Caitlyn was the Associate Beauty Editor at L'Oréal's Makeup.com and Skincare.com, where she wrote beauty stories and learned everything there is to know about makeup, skincare and haircare. Her work has appeared in POPSUGAR, L'Oréal Paris Beauty Magazine, The Knot and more.

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Alexis Gaskin
Alexis Gaskin
Commerce Writer

Alexis Gaskin is a former Commerce Writer for InStyle, covering beauty and fashion with a focus on plus-size fashion. She joined the Dotdash Meredith team in 2022, previously freelancing in digital and print spaces for Glamour, WWD, Supergreat, Marie Claire, and Elle Magazine. Alexis has a B.S. in Public Relations which she says comes in handy with the research, audience development, and SEO skills needed for her role. She is easily distracted by anything that sparkles, BajaBlast, and Halsey-related content (usually in that order).

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Emily Cieslak, Assistant Commerce Editor
Emily Cieslak
Assistant Commerce Editor

Emily Cieslak joined the Dotdash Meredith team in 2020, and more recently joined the InStyle team in 2022 as an Assistant Commerce Editor. She has worked in many sides of the fashion industry, empowering her to tackle fashion topics from an insider's angle. She worked as a fashion buyer for one of the world's largest retailers in her first job out of college. As an Assistant Commerce Editor, Emily combines her knowledge of retail and styling expertise when covering new trends and offering readers advice on how to shop for and style themselves. Her work has been published in Byrdie, Real Simple, The Knot, and Brides.

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Contact Us

If you have questions, comments, or opinions you'd like to share with our team of editors, please feel free to email us at commercefeedback@dotdash.com.