Stella McCartney Has Unveiled a Series of Moving Photos to Raise Breast Cancer Awareness
The campaign spotlights women who have gone through, or are going through, breast cancer diagnosis.
British fashion designer Stella McCartney is shining a light on women who have gone through — or are going through — breast cancer diagnoses.
In light of Breast Cancer Awareness Month, McCartney has unveiled a new awareness campaign featuring stunning photographs from photojournalist Lynsey Addario as well as short documentaries from filmmaker Alice Aedy.
"It pains me every day to have lost one of the most precious humans, my mum Linda, to this horrendous disease," McCartney said in a statement. "I have such a deep admiration and gratitude for these women — both those who shared their moving stories and for Lynsey and Alice, who brought these powerful narratives to life. Nearly 11,500 Britons die from breast cancer annually and we are advocates for early testing and detection today to prevent loss and pain for loved ones tomorrow."
As part of the campaign, A Letter to My Loved Ones, 12 women (Mel Bastien, Caroline Boore, Emma Campbell, Lizzi England, Leanne Hughes, Jane Hutchison, Keely Joseph, Gemma Longland, Sharon Marshall-Green, Louisa Rasmussen, Toral Shah, and Nisha Tanna) have each shared hand-written letters they wrote about their diagnosis to their loved ones. Aedy then turned the letters into mini-documentaries.
Along with the moving portraits and documentaries, Stella McCartney is also selling its annual breast cancer awareness "Whitney Popping" lingerie set with proceeds going to the charities supported through the Stella McCartney Cares Foundation.