The rumors were true.

By Christopher Luu
Jul 14, 2020 @ 7:16 pm
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Back in March, Rihanna's loyal Navy lost its collective mind when Page Six reported that the name Fenty Skin got filed with the United States Trademark and Patent Office. That didn't guarantee anything, but today, Rihanna made it official, announcing that Fenty Skin would be available on July 31. She shared the news on Instagram on her account and a brand-new Fenty Skin handle, letting everyone know that the range would be coming and that they could sign up for more info. Fenty Skin promises "the new culture of skincare" and while details are still scarce, Rihanna is hoping that the Navy and anyone looking to achieve perfect skin will check it out.

"Ima try my best to be humble about this but, @fentyskin is coming July 31st exclusively at FENTYSKIN.COM!!," she wrote. "Y'all ain't hear it from me, but you can shop it early if ya drop me your email through the link in my bio..."

Fenty Beauty launched back in 2017 with 40 foundation shades, which soon became standard for the beauty industry. There's no telling what, exactly, her skincare line will do to disrupt that world, but Twitter users are already prepping to try it all. If the memes and posts are any indications, Rihanna can rest easy knowing that the launch is going to be big.