Proenza Schouler Stands Up for Planned Parenthood in a Powerful New Film
What defines a woman?
That’s the central theme in a moving new project produced by Proenza Schouler titled "A Film for Planned Parenthood of New York City." The third installment of a series directed by Harley Weir, this new clip finds fashion activists discussing gender, sexuality, and their relationships with their own bodies.
Starring Amber Valletta, Jemima Kirke, Hari Nef, and social activists and friends of the brand like Hanne Gabby Odiele and Paloma Elsesser, the video, which contains nudity, finds each star discussing the concept of femininity and what it means to them. Yes, they’re each dressed in Proenza designs that give the clip a moody, out-of-this-world feel, but it’s the message that matters most.
“In recent months, Proenza Schouler has been driven by a need to stand up with organizations that fight for the causes we believe in. Now more than ever we feel it is important to use our voice and platform to speak out in support of the things we care deeply about,” a statement released by the brand reads. “Planned Parenthood means so much to the women who work at our company, and to the community Planned Parenthood serves in New York City and beyond.”
Essentially, the film acts as a PSA in support of the organization.
Watch the full video (note that it contains nudity ) above—and scroll down to see more images from the project.