Olivia Culpo's Go Red for Women NYFW Dress Diary

"Marchesa sent a variety of options. Of course, everything was red and I completely fell in love with this dress," she told InStyle. "The red is so rich and beautiful and this embroidery on top is gorgeous."

"It's a shirt and a skirt combo," she shared. "So, it’s two pieces, which I think is really fun. It just makes it different and there’s a peekaboo skin, which is always really cool."

"This is a very poufy dress and there is a lot of material, but believe it or not it’s actually easier because of the tulle underneath. It’s easier for you to kick it," she told us. "So, my trick is to do a little kick walk when you’re on the runway, and I just kick the material out from in front of me and actually it adds a more dramatic effect to the way you walk anyway, because when you’re kicking it, it will make the material move in a cool way."

"My grandmother passed away from heart disease and I like that I can honor her in doing this and also help spread prevention and awareness," she said. "I hope it brings awareness for women all over the world, who really do need to know what to look out for in terms of heart disease, and specifically women because it’s the number one killer.

"Red is so overpowering that you don’t want to do too much with it. You want to kind of let the red shine for itself. So, for this look, I’m thinking simple make-up and really just let the dress stand on its own," she said. And as for her hair? "Just tousled. Very easy."

"I feel so beautiful in this dress because it’s obviously very big, so it takes up a lot of space and something about it is very regal looking," Culpo shared. "It's red, which I think is a very powerful, strong color."