And she's already got an adorable spokesperson.

By Tessa Petak
Jun 03, 2021 @ 8:23 am
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The empire continues to expand. Kylie Jenner has officially announced that KylieBaby is coming.

On Wednesday night, the founder of KylieCosmetics posted to her Instagram to very subtly announce the newest brand in her arsenal. "Bath time with @kyliebaby," the beauty mogul wrote alongside an adorable photo of her daughter Stormi in the bathtub.

The Kyliebaby account has yet to post or share any information about the upcoming release. While the account doesn't even have a profile picture, they've garnered nearly 500,000 followers.

According to Page Six, the KylieSkin founder filed applications last year for a trademark for KylieBaby in areas of skincare products — like moisturizers, body oils, lotions, body gel, etc. — as well as cribs, strollers, diaper bags, baby bottles and clothing. This post also suggests there will be some bath time essentials for your little ones, perhaps similar to the KylieSkin Rose Scented Bubble Bath.

And, of course, she already has an adorable face of the brand in Stormi, who is no stranger to the camera. Plus, the business woman has plenty of nieces and nephews to pose for photos. Cue the cutest model shots ever.