Celebrity Kylie Jenner Kylie Jenner and Stormi Star in Kylie Baby's Candy-Colored Campaign The line of clean products launches September 28. By Tessa Petak Tessa Petak Instagram Tessa Petak is a Brooklyn-based writer who helps to cultivate InStyle's illustrious news coverage across a wide range of topics including celebrity, fashion, and entertainment. She also produces and composes celebrity profiles and features for the site and InStyle's digital issues. InStyle's editorial guidelines Updated on September 24, 2021 @ 03:00PM Pin Share Tweet Email Update September 24, 2021: Kylie Jenner is teasing the hotly anticipated release of Kylie Baby with an adorable photo starring little Stormi and plenty of cotton-candy colors and dreamy footage of mom and daughter enjoying some time together in the clouds. Just before the line's release next week, Jenner's pre-weekend Instagram post includes peeks at a fantastical amusement park and just so many cute moments of Stormi Webster. "how cute is this video we shot for KYLIE BABY almost a year ago! 4 more days till my new clean baby care line launches on KylieBaby.com 9.28 @kyliebaby," she wrote alongside the clip. Previously: The empire continues to expand. Kylie Jenner has officially announced the release date of Kylie Baby. On Tuesday, Jenner took to Instagram to share that her latest line will be launching in less than a week on September 28. She posted an adorable mother-daughter shot, which shows Stormi sitting on her lap in a robe while Jenner applies product to Stormi's leg. "i'm so excited to introduce @kyliebaby to you guys 🤍 ," the Keeping Up With the Kardashian alum wrote alongside the photo. "it was a dream of mine to develop clean, safe, effective, and conscious baby care when i became a mom. i know we all want the absolute best for our kids so making this line completely vegan and hypoallergenic was very personal to me! i'm so proud of these products and couldn't wait to share this with you and your family! launching September 28th ☁️ ." The cosmetics mogul also shared a sneak peek of some products to her Instagram Story, which includes bubble bath, shampoo, and moisturizer. In the Stories, she explained that it was important to her to create gentle and safe formulas for babies and kids, so the line is clean, vegan, cruelty-free, and free of fragrance, parabens, sulfates and silicones. She added that the products are also hypo-allergenic and pediatrician — and Stormi — tested. "I wanted to create something that I would use on my own kids," she explained. "These are all Stormi tested and approved. These are the only products we use for the last, almost two years now." In June, the founder of Kylie Cosmetics made the announcement on Instagram of the newest brand in her arsenal. "Bath time with @kyliebaby," the beauty mogul wrote alongside an adorable photo of her daughter Stormi in the bathtub. See a Comprehensive Timeline of Kylie Jenner and Travis Scott's Relationship According to Page Six, the KylieSkin founder filed applications last year for a trademark for KylieBaby in areas of skincare products — like moisturizers, body oils, lotions, body gel, etc. — as well as cribs, strollers, diaper bags, baby bottles and clothing. This post also suggests there will be some bath time essentials for your little ones, perhaps similar to the KylieSkin Rose Scented Bubble Bath. And, of course, she already has an adorable face of the brand in Stormi, who is no stranger to the camera. Plus, the business woman has plenty of nieces and nephews to pose for photos. Cue the cutest model shots ever.