Kim Kardashian Is Coming to Spotify
The Kardashian empire is expanding. While it may seem like Kris Jenner and her progeny are already involved with everything that the light touches, the Wall Street Journal reports that Kim Kardashian West is partnering with Spotify for a podcast that is set to cover her work with the Innocence Project.
WSJ adds that Kardashian and Lori Rothschild Ansaldi, a television producer, will co-produce and co-host the show. Like her Oxygen special, Kim Kardashian West: The Justice Project, the podcast will focus on nonprofits that work to overturn wrongful convictions. There has been no premiere date set.
Kardashian recently completed an apprenticeship with a San Francisco law firm, Page Six notes. Fans may know that Kardashian has been flexing her legal muscle, having lobbied the White House to assist in A$AP Rocky’s legal troubles in Sweden and funding a campaign to free 17 federal inmates that were serving life sentences.
CNN notes that the move puts a spotlight on Spotify's efforts to diversify its offerings. Back in May, the service signed Joe Rogan for a multi-year, exclusive licensing deal with The Joe Rogan Experience. Before that, Spotify purchased The Ringer, Bill Simmons's sports and culture website. That added more than 30 podcasts to Spotify's roster.
"We're making more content exclusive on the platform, [which] allows us to market in a more meaningful way [and] bring people onto the platform," Dawn Ostroff, Spotify's chief content and advertising business officer, told CNN Business. "And we're finding that creators are excited about working with us on an exclusive basis, because we're able to put so much more of our marketing and on-platform data and insights in their hands."