Celebrity Kim Kardashian West's Makeup Line Expected to Net This Crazy Amount in Minutes By Brandi Fowler Brandi Fowler Instagram Website In addition to her extensive fashion, lifestyle, and beauty coverage for InStyle, Brandi has worked as a writer and editor for E! Online, a fashion and lifestyle writer for Hello! US, an editor/on-camera host for AOL, contributing writer and red carpet correspondent for Variety and Cosmopolitan, and has also served as the Hollywood correspondent for Australia's 9News' TheFIX. Her editorial features can also be found on Vitruvi, MTV News, Madame Noire, Hello Beautiful and more covering fashion, beauty, lifestyle, travel, and entertainment news. Her articles have been syndicated by the likes of Health, Marie Claire, Essence, Shape, Yahoo!, People, and more. InStyle's editorial guidelines Published on June 19, 2017 Pin Share Tweet Email Photo: kkwbeauty/Instagram Kim Kardashian West has had a number of business ventures, but it looks like she's about to take things to the next level with this one. Following her capsule Lip Kit collection with sister Kylie Jenner, the reality mogul will launch her first standalone beauty line—KKW Beauty—Wednesday and she's expected to make millions in just minutes from it. According to WWD, industry sources expect the reported 300,000 units of her $48 Creme Contour & Highlight Kit to sell out in less than five minutes, which would rake in $14.4 million(!). WATCH: Kim Kardashian Is Following in Younger Sister Kylie Jenner's Footsteps Kardashian shared more details about the highlighter kit on Instagram Monday, posting a photo of the shades in it and writing alongside it, "Each kit comes with a matte and shimmer highlighter." Meanwhile, the cream contour formula, which comes in Light, Medium, Dark, and Deep Dark shades, is highly buildable and blendable, and those are just the first of many products to come. Last week, Kardashian gave her Snapchat followers a glimpse of her upcoming KKW Beauty fragrance as well. Was this page helpful? Thanks for your feedback! Tell us why! Other Submit