Twitter Can't Get Over Kim Kardashian's Hair Extension Being on the Floor in Givenchy's New Campaign

"That hair extension is hating."

The coronavirus pandemic has forced fashion brands across the globe to get creative with their marketing efforts. For Givenchy, this meant producing its first-ever social media campaign, tapping influencers and models, such as Kaia Gerber and the Kardashian-Jenner sisters, to model Matthew Williams's debut lineup at home. But without a full production team, the photos weren't without their flaws.

Such was the case with Kim Kardashian's Instagram shoot. On Saturday, the reality star paired a red G-string with a low-back gown from the French label, and despite the NSFW nature of the look, it was completely overshadowed by a single hair extension that seemingly fell out of Kim's head onto the floor.

"WOW @matthewmwilliams. Congratulations on your first @givenchyofficial collection! It is such a beautiful collection. I can't wait to wear all of the looks you've sent," Kim captioned three snapshots of her embracing the exposed thong trend. Instantly, eagle-eyed fans spotted the extension in the corner of one photo, and called out the editing error on social media.

Here's just a glimpse at what Twitter had to say:

Kim's sister Khloé Kardashian even got in on the joke. "The hair on the floor is my favorite part," she wrote on Instagram, before adding another comment: "That hair extension is hating."

First, there was the fly on Mike Pence's head, and now this? 2020 is...something else.

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