What's Next for Banana Bread's Publicist, Jordan Firstman

Hard to top a video literally everyone watched in early quarantine.

Jordan Firstman
Photo: David Vassalli

I am writing this before the new year, and I can assure you with confidence that the second that clock strikes midnight on January 1, I shall be a completely different person. No part of me will remain intact. New year. Completely new me. Friends will not recognize me. Family will be all, "I don't know that person." I won't even recognize myself anymore. It's going to be amazing.

Just kidding.

If there's anything this year has taught me, it's that we're constantly changing whether we want to or not. If you fight it, things won't go your way. But then if you force it to happen, you can overdo it and spin out in a different way.

I was 21 when I moved to L.A. and got into comedy. That same year I made my first short film, Call Your Father, which got into a bunch of film festivals. When I was 23, I got hired for my first TV-writing job for the satirical dark comedy Search Party. That led to a couple more years of writing for TV shows while I continued making films and short films. Then last year, which was the worst year ever for everyone, I somehow had my dream year.

It started in May, when I posted my impression of banana bread's publicist to my Instagram. In it I said things like, "We did it! We got everyone home. We got them a bunch of fucking rotten bananas, and they just went off. You're the most fucking famous person alive. We're set for life." The sketch connected the archetype of a millennial who's on top of her shit to a well-known inanimate object that was extremely popular during quarantine. Celebrities like Ariana Grande and Katy Perry were already following me and liked my parodies of things such as "Mother Nature who had been feeling sick for the past couple of thousand years" and "truffle oil talking to other flavors in a dish," but it was the banana bread's publicist video that broke through and gave me real exposure.

Now I'm thinking about what I actually want to do with my life and the things I can work toward. It's all about finding the balance between letting change happen and pushing yourself to achieve major progress — whatever that means for you. For me, 2021 means surrounding myself with smart, creative, positive people who know how to have fun and who have expansive attitudes about creativity and life. In terms of my own career development, I'm doing a lot of things right now that are helping me grow as an artist. I hope that when people see me on TV one day, they'll be like, "Oh, I already get this. I already know this voice. And I'm here for it."

Of course, 2021 also means more impressions. They make people feel good and happy, and I really like making people happy. If I were to do an impression of 2021's New Year's resolutions, it would be like, "Every year we wish for more things. But after the last four years we've had, my job is to do absolutely nothing. Like, cheers! Let's have the most boring year in human history."

For more stories like this, pick up the January issue of InStyle, available on newsstands, on Amazon, and for digital download Dec 18th.

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